How was the impact of the bird cafe Osechi problem actually, joint purchase coupon site market ranking January 2011 edition

Search service of joint purchase coupon "Coupon jp"But,GrouponEtc. Jointly purchased coupon site According to the data collected and compiled independently by the site, the total value of joint purchase coupon sales in December 2010 was 2,216.7 million yen, compared with 1.8 billion yen in January 2011 It is said that the total sales have decreased by 16% compared to the previous month.

Also, "In addition to the seasonal factor of the New Year holidays when people are discharged from major cities, GROUPON's"Bird cafe Osechi problem"The name of the joint purchase coupon was widely disseminated through the incident, but at the same time, it resulted in strongly planting the caution and distrust of the sales method itself," he said. In fact, the bird café osechi I am verifying the effect of the problem.

Results of the influence etc. are as follows.
Coupon Joint Purchase Site Monthly Results Total Report | Coupon JAPPY

First of all this is the ranking chart. First placeGroupon, Second placePonpare, Third placeOne Side Market, 4th place isToku! Pon, Fifth placeSharedIt has become like feeling.


Group first place group fell by 14% compared with the previous month, second place ranking pampared falls by 18% compared to the previous month, but the place where the seventh place is lower than the previous month's rate of around 50% is almost the same, but mostly Bird Cafe Osechi With the influence of the problem it seems that considerable image downs and coupon number of news outlets are decreasing, as well as new members are decreasing.

So, what's worrisome is Groupon's sales. It is like this when compared with the second place ponpare.


Groupup has posted the number in the early January just after the incident decreased to Gakun, from there it managed to restore the number of postings. On the other hand, Pomparet is on the growth trajectory in late January, on the other hand, it has resulted in reversing groupup in the number of postings.

Looking at the sales trend data in detail, it looks like this.


Groupon is about 1,141.4 million yen in December 2010 and about 983.55 million yen in January 2011, and sales have decreased by about 157 million yen. Ponpare is about 584.19 million yen in December 2010 and about 476.6 million yen in January 2011, and sales have decreased by about 174.66 million yen.

In other words, both sales are decreasing, and it seems that the joint purchase coupons themselves have come to think about various things seriously in the future.