Coca-Cola develops a new beverage "Enviga" that consumes calories by drinking only

It seems like a lie, it seems to be true. Already released on overseas, three kinds of taste, green tea · berry · peach. The suggested retail price is from $ 1.29 to $ 1.49, from 154 yen to 177 yen.

It is based on the binding of EGCG, epigallocatechin gallate and caffeine, which is the main component of green tea. It is a rough idea that calorie consumption is done just by drinking this. It seems that consumed calories can be consumed by 60 to 100 calories for three cans.

Details are as follows.
Coca-Cola - Press Center - New Products - Enviga

Enviga - Wikipedia, the free encyclopedia

The pause that slims: Coca-Cola's Enviga - Oct. 12, 2006



The logo looks like this


The release time is around January of next year. The release date in Japan is undecided. It is based on the mechanism that calorie consumption is consumed by the binding of epigallocatechin gallate and caffeine, that is, the metabolism of the body is activated and the calories are consumed, and the effect is proved scientifically.

By the way, epigallocatechin gallate itself seems to be contained in ordinary green tea and black tea. "Enviga" contains 90 milligrams of epigallocatechin gallate, which means that calcium equivalent to 20% of the intake required per day is also included. It might be a dramatic effect for those who drink only refreshing drinks ....

Omake:CokeBURN