Apple announces "iTunes movie store" on 9/12?

It is said that there may be a notice of iTunes movie distribution service using iTunes and announcement of a new product.

Details are as follows.AppleInsider | Apple to roll-out iTunes movies and 'one more thing'

According to this article, the announcement will be held on 9/12 in California on satellite broadcasting to the whole world.

As expected content is "iTunes movie store" which distributes movies for one movie using iTunes like "iTunes music store" and waiting for the appearance of full screen video iPod in some cases It may be started without.
Also, products that added streaming functionality to existing AirPort Express wireless base stations, iMacs with Core 2 Duo with code name "Merom" which was released by intel the other day and iMac with 23 inch high definition display, or new iPod nano Various rumors such as being announced are on the verge of flight.

I think that it is an announcement for the holiday shopping season, but it has become quite interesting.