The number of "Yahoo! Days" invitations sent this time is 624 in all

That's why I just finished sending an invitation letter to those who applied for it. In fact, all of the applicants seemed to be gifts, but in the unlikely event you should re-challenge at the next planning again.

This time, the anonymous questionnaire conducted at the time of distributing the invitation form will be announced on GIGAZINE after summing up the summary. It should be quite interesting, so it will make it easier to understand GIGAZINE 's active user trend to apply for something like this project, probably.

Below is a comparison with the questionnaire etc that I experienced in editing work so far. It is a behind the scenes story.
To GIGAZINE Unique users who come to GIGAZINE are currently viewing new from 100,000 to 110,000 people almost every day constantly about 30%. About 30,000 out of 100,000 people are new users who constantly flow in and the remaining 70% will be regular people who constantly look at it. About seventy thousand people. As a percentage, I feel that the total number of visitors is steadily increasing while maintaining the ratio of regular 3 to new 3.

In other words, considering that there are 70% of so-called "silent majority" and "undecided majority", we pick up and aggregate users who respond to the questionnaire like this time and that applies to the whole reader of GIGAZINE Of? The reader of GIGAZINE is such a person! Is it good to decide? I think that the question comes out. It is done also in other magazines etc, this kind of questionnaire. I was also involved in actual counting, it was always a counting staff (bitter smile)

In conclusion, the questionnaire result is merely a guide only, and if you take the result and decide the direction, it surely declines. In the magazine media questionnaire postcard answers are absolute indicators along with the number of issued and actual sales, but I believe that it has been declining as a result of continuing to believe in the results of the questionnaire.

As far as I can tell you the story of the category, the questionnaire postcard coming back with a magazine issuing roughly 100,000 copies is about 200 to 400. It is quite small. Even if it is not necessary to affix a stamp, this is only a small amount.

Why are there 200 to 400 openings, this is the difference in the quality of the gifts that can be obtained from the questionnaire results. I want this gift! If there are few such attractive things like premiums that seem to be, the total number of entries drastically decreases. When I was enrolled in the net runner editorial department, I was responsible for aggregating the questionnaires, so it was inevitably my role to procure gifts. Those who have the back number can understand it, but when I was enrolled the quality of the gifts was terribly good. Because those who came to the public relations from other companies said that "I will use this for present presentation!" Is mostly not attractive, so I did not adopt it. However, except for the sample version software and hardware of the package, books, limited items.

Also, the number of gift boxes has been decided, for example, I was seven or eight at the net runner under enrollment. At most three frames can be filled with what I got. There are only five remaining frames you can get on your own. To get this gift, I checked out new products and new services of all manufacturers and companies and went to briefing sessions and presentation sessions and came to pick up the apo in the case that public relations or sales people came In case it was other than just before the end of the dead, I met almost without missing. This continued even after I went to Livedoor. In just six months business cards should have exceeded 400 cards. Maybe 500 or 600 sheets.

In general, I was good at gathering software related issues, but sometimes I got an intelligent wireless LAN broadband router, an external hardware encoder for capturing TV programs on a PC, software from Macromedia, and something quite expensive I got it as a present. When I was the person who answered the questionnaire, it is because I judged that I do not feel like applying for it unless it is such a thing. I was happy when a good gift could be secured.

Although the story derailed quite a bit, I got gifts like this and aggregated the questionnaire postcard, I noticed that the number of responses and the results of the questionnaire changed considerably depending on the quality trend of the prize. If you think carefully, if there are many game systems in the prize, users who are interested in the game will apply and many votes will be entered in the game series. If there are many movie editing systems, users who are interested in it will enter, so many votes will be included in the feature of the video editing system. In other words, if you align all kinds of items that match each genre of a special feature of a magazine, bias will be corrected, but no matter how much we can make it all rich enough. It is due to time constraints and limitations of frames.

In short, the result of the questionnaire to examine the readers of GIGAZINE this time is, in an extreme story, the result of "GIGAZINE reader who is interested in SNS". In other words, there is not much meaning if it is only this. However, unlike journal media, the good thing about net media is that if you analyze the access log, which is a further indicator of judgment, for "silent majority" and "undisputed majority", various trends can be grasped. I knew this when I was enrolled in livedoor. Although it is not perfect, it is almost 9 percent, you can grasp the tendency of the reader correctly, and as a result there are remarkable page views growing while living in Livedoor. By examining both the questionnaire result and the analysis result of the access log in detail, it became possible to determine details of the article and details of the newly proposed project. That's why you can now have both a macroscopic perspective and a microscopic perspective. Of course, because it is just a rule of thumb, there is a possibility that it just happened by chance, ... (bitter smile)

As such, we will combine the opinions of 624 people out of the current regular readers and access analysis on the remaining "unspeakable majority", and decide on the current readers of GIGAZINE and future trends and countermeasures.

Thank you very much for those who applied. Also, in order for people who have not submitted an application to feel like submitting applications next time, we will consider a gift presentation plan a little bit more next time. In short, it is that you try to do something a bit we can not do at personal news sites. looking forward to.