Apple is holding a 'Surprise and shine.' event on September 10th at 2 AM, possibly to unveil a new iPhone.

Apple has announced that it will hold an event on September 9, 2026 at 10:00 AM local time (September 10, 2026 at 2:00 AM Japan time). The event's tagline is 'Surprise and shine,' and it is expected to feature the iPhone 18 series and the company's first foldable iPhone.

Apple
https://www.apple.com/

Apple announces iPhone 18 Pro and foldable iPhone Ultra event: 'Surprise and shine' - 9to5Mac
https://9to5mac.com/2026/08/26/apple-officially-announces-iphone-18-pro-foldable-event/

Apple holds an annual event in early September to announce new iPhone models, and they have announced that they will hold a similar event in 2026. The 2026 event will be held at 2:00 AM JST on September 10, 2026. The event will be streamed not only on Apple's official website but also on YouTube and Apple TV.

The three models expected to be announced at this event are the iPhone 18 Pro, iPhone 18 Pro Max, and the foldable iPhone (iPhone Ultra).

Rumors and predictions about a foldable iPhone are summarized in the following article.

Summary of predictions for the 'foldable iPhone,' including Touch ID instead of Face ID, a revamped UI, and the size of the display - GIGAZINE

The latest reports on the foldable iPhone have highlighted points that users might be interested in when actually using it, such as its durability, ease of fitting into a pocket, convenient app layout similar to the iPad, and lack of a telephoto lens and Face ID.

Rumors about a foldable iPhone: 'Durable,' 'Fits easily in a pocket,' 'Convenient app layout like an iPad,' 'No telephoto lens or Face ID' - GIGAZINE

The iPhone 18 Pro and iPhone 18 Pro Max are expected to retain largely the same design and display size as their predecessors, with reports suggesting that the upgrades will focus instead on new displays, cameras, and connectivity technologies.

The camera upgrade involves the adoption of a main camera with a variable aperture. The display upgrade involves a smaller Dynamic Island. And the connectivity upgrade involves the modem chip evolving to C2.

There are also rumors that the iPhone 18 Pro/18 Pro Max will be available in four colors: dark cherry, black, silver, and light blue.

Surprise and shine! It's almost time for the #AppleEvent , on Wednesday, September 9! pic.twitter.com/SLkIcNmLwP

— Greg Joswiak (@gregjoz) August 26, 2026

At this year's new iPhone announcement event, the standard iPhone 18, the entry-level iPhone 18e, and the ultra-thin iPhone Air were not announced, and these are expected to be released in the spring of 2027.

In addition, the Apple Watch Series 12 and Apple Watch Ultra 4 are expected to be unveiled at the new product announcement event in September. Neither model is planned to undergo a major design change, and it is rumored that the focus will be on a new SoC and enhanced health-related features.