Twitch announced it will use its content for Amazon's AI training, and has added an opt-out option for users who do not want their content used.

The video streaming platform Twitch has announced its intention to use its content for Amazon's AI training. An opt-out option is available for users who do not wish their content to be used for training.

Patch Notes Ep48 (Aug 26) | Comments on Clips, GIPHY Testing, and more! w/ @merrykish and Mike Minton - Twitch

We've added a setting that lets you opt out of having your channel content used to train generative AI content models across Amazon.

Click here to learn more: https://t.co/C3G0Jt6m0D

— Twitch Support (@TwitchSupport) August 12, 2026

Twitch is Mining Peoples' Streams to Train Amazon's AI
https://www.404media.co/twitch-training-amazon-ai-models-how-to-opt-out-setting/

Amazon will train on Twitch streamers' content by default, unless they opt out | TechCrunch
https://techcrunch.com/2026/08/12/amazon-will-train-on-twitch-streamers-content-by-default-unless-they-opt-out/

On August 1, 2026, Twitch streamer Zach Bassey reported, citing multiple sources, that 'Twitch and its parent company, Amazon, are looking to use streaming to train AI' and that 'there is opposition within the company, but an announcement is expected within a few months.'

Twitch and Amazon are apparently planning to use streams to train Generative AI.

Multiple sources tell me it will be announced in the coming months, despite some internal friction against it. Creators may be able to opt out of some training data. pic.twitter.com/PSqET6nAfd

— Zach Bussey 🇨🇦 (@zachbussey) July 31, 2026

Then, on August 13th, an option called 'Training for Generative AI' was added, which allows users to set whether or not their content will be used for training. When the toggle switch is turned on, the content within a user's channel will be used to train Amazon's generative AI. For example, a user's voice will be used to improve the speech recognition model, which can lead to improved subtitles on Twitch or overall improved subtitle quality across Amazon.

The 'Train Generated AI' setting has been added to the bottom of the 'Security & Privacy' tab in Twitch's settings screen. It is turned on by default.

Approximately 3,000 users tuned in to a live stream where Mary Kish, Twitch's head of community, and Mike Minton, Chief Product Officer, explained the new option. TechCrunch reports that many users expressed dissatisfaction with the AI.

Regarding the fact that the training is 'opt-out,' meaning users turn it off if they don't consent, rather than 'opt-in,' meaning it's turned on if the user agrees to use it, Minton explained, 'If it were opt-in, no one would choose to do it voluntarily.'

Furthermore, during the broadcast, Kish stated that 'Twitch is not the only platform using content for AI training; Meta and others are also using it,' and added that the opt-out option was 'a response to the voices of the community who do not want their content used for training.'

Twitch isn't making Gen AI training *opt-in* because no one would voluntarily choose to opt in.

Instead, they are offering an opt-out option. pic.twitter.com/ta55x34MFW

— Zach Bussey 🇨🇦 (@zachbussey) August 12, 2026

Bassey also points out that it is unclear whether Twitch was using content for training prior to the addition of this option.

Incidentally, when Minton, who participated in an event hosted by the news site The Information in 2024, was asked if he was using Twitch data to train his AI models, he replied that it was not used in the production environment but was used in prototype development. This suggests that he had already been using it for training two years prior.