Apple CEO Tim Cook stated that a price increase for iPhones is unavoidable.
The surge in AI demand is causing a global memory shortage. Apple is also affected, and CEO Tim Cook has stated that price increases for Apple products, including iPhones, are 'unavoidable.'
Exclusive | Apple Price Increases 'Unavoidable,' Tim Cook Says in WSJ Exclusive - WSJ
We Did the Math on Why the iPhone 18 Pro Could Cost $1,299 - WSJ
https://www.wsj.com/tech/personal-tech/apple-iphone-price-increase-e846d737
AI is hurting Apple in more ways than one: it may force iPhone price increases | TechCrunch
https://techcrunch.com/2026/06/17/ai-is-hurting-apple-in-more-ways-than-one-it-may-force-iphone-price-increases/
Tim Cook confirms price hikes are coming for iPhones, iPads, and Macs | The Verge
https://www.theverge.com/tech/951948/apple-tim-cook-price-increases-ram
Apple's Tim Cook: iPhone price increase 'unavoidable' | Mashable
https://mashable.com/tech/apple-iphone-raise-prices
In an interview with the Wall Street Journal, CEO Tim Cook stated that price increases for products such as the next Mac, iPhone, and iPad are 'unavoidable' in order to absorb semiconductor costs, which are projected to quadruple by 2025. Cook did not specify which products would be affected or when the price increases would occur.
Apple recorded its highest-ever second-quarter sales in the second quarter of fiscal year 2026. During this period, CEO Tim Cook pointed out that increased costs due to semiconductor shortages and other factors could impact Apple's future performance.
Apple announces Q2 2026 earnings, showing strong performance in iPhone 17 series as well as increased Mac sales driven by AI demand - GIGAZINE
According to the Financial Times , if Apple raises prices, it's almost certain to impact iPhones. TechCrunch points out that since Apple releases a new iPhone every September, there's a high probability that the price increase will be announced at the September 2026 launch event.
According to estimates by research firm TechInsights, Apple will need to raise the price of the upcoming iPhone 18 Pro by $200 (approximately 32,100 yen). At the time of writing, the iPhone 17 Pro starts at $1,099 (179,800 yen in Japan). The price increases will be particularly noticeable for memory and storage, with memory estimated to rise from $39 (approximately 6,300 yen) on the iPhone 17 Pro to $145 (approximately 23,300 yen) on the iPhone 18 Pro, and storage from $13 (approximately 2,100 yen) to $51 (approximately 8,200 yen).
At WWDC26 , held in early 2026, Apple announced several AI features, including 'Siri AI,' which integrates Siri and Apple Intelligence. Running these features on devices requires increased memory capacity. However, this would mean consumers would have to pay the cost of that increased memory.
Apple announces 'Siri AI,' a fusion of Siri and Apple Intelligence, allowing users to leverage the new Google Gemini-based Apple Intelligence for Siri, Safari, and passwords - GIGAZINE
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in Hardware, Smartphone, Posted by logu_ii