Apple's iPhone 15 has increased in price in Japan, China, India, etc., but has dropped in the UK
The cheapest model of the iPhone 14 released by Apple in 2022, the 128GB model, was priced at 119,800 yen including tax, while the 128GB model of the iPhone 15, which was announced on September 13, 2023, was priced at 120,000 yen including tax. The price has increased by 5000 yen to 4800 yen. However, in the UK, the iPhone 15 series is priced lower than the iPhone 14 series.
Apple raises iPhone 15 prices in China and India; cuts prices in UK
iPhone price rises in China, India, and Japan; price cuts in Europe - 9to5Mac
Apple's iPhone 15 and iPhone 15 Pro get a big UK price cut | iMore
https://www.imore.com/iphone/iphone-15/apple-has-reduced-the-price-of-its-uk-iphone-upgrade-program-for-iphone-15
Below is a table comparing the prices of the iPhone 15 series and iPhone 14 series in Japan. We can confirm that the price has increased from 5,000 yen to 10,000 yen from the iPhone 14 series to the iPhone 15 series.
| iPhone 15 | iPhone 15 Plus | iPhone 15 Pro | iPhone 15 Pro Max | iPhone 14 | iPhone 14 Plus | iPhone 14 Pro | iPhone 14 Pro Max | |
| 128GB | 124,800 yen including tax | 139,800 yen including tax | 159,800 yen including tax | ✕ | 119,800 yen including tax | 134,800 yen including tax | 149,800 yen including tax | 164,800 yen including tax |
| 256GB | 139,800 yen including tax | 154,800 yen including tax | 174,800 yen including tax | 189,800 yen including tax | 134,800 yen including tax | 149,800 yen including tax | 164,800 yen including tax | 179,800 yen including tax |
| 512GB | 169,800 yen including tax | 184,800 yen including tax | 204,800 yen including tax | 219,800 yen including tax | 164,800 yen including tax | 179,800 yen including tax | 194,800 yen including tax | 209,800 yen including tax |
| 1TB | ✕ | ✕ | 234,800 yen including tax | 249,800 yen including tax | ✕ | ✕ | 224,800 yen including tax | 239,800 yen including tax |
Similar price increases are occurring in China, India, and other countries, and in the Chinese market, which accounts for approximately 20% of Apple's total sales, the 512GB model of the iPhone 15 is 300 yuan (about 6,000 yen) lower than the previous year's iPhone 14 512GB model. price increase. In India, the prices of the iPhone 15 and iPhone 15 Plus remained unchanged, but the prices of the iPhone 15 Pro and iPhone 15 Pro Max have all increased. The lowest price of the iPhone 15 Pro in India is 134,900 Indian Rupees (approximately 239,000 yen), which is 5,000 Indian rupees (approx. 9000 yen) price increase.
Will Wong, senior research manager at market research firm IDC, said, ``Globally, iPhone shipments are only expected to grow by about 1% through 2023. By raising the price of iPhones targeting consumers in wealthy countries such as Japan, Apple may be trying to make even a little profit in a difficult market environment.
Meanwhile, in the UK, the price of the iPhone 15 series has been reduced. For the iPhone 15 and iPhone 15 Plus, the price has been reduced by 50 pounds (about 9,000 yen) from the iPhone 14 series. The iPhone 15 Pro has been reduced by 100 pounds (about 18,000 yen). The price of iPhone 15 Pro Max remains unchanged from the price of iPhone 14 Pro Max.
| iPhone 15 | iPhone 15 Plus | iPhone 15 Pro | iPhone 15 Pro Max | iPhone 14 | iPhone 14 Plus | iPhone 14 Pro | iPhone 14 Pro Max | |
| lowest price | 799 pounds (approximately 147,000 yen) | 899 pounds (approximately 165,000 yen) | 999 pounds (approximately 183,000 yen) | 1199 pounds (approx. 220,000 yen) | 849 pounds (approx. 155,000 yen) | 949 pounds (approximately 174,000 yen) | 1099 pounds (approximately 202,000 yen) | 1199 pounds (approx. 220,000 yen) |
Additionally, the price of the iPhone 14 series has been reduced worldwide, including Japan. Wong said, ``Reducing the price of older models like the iPhone 14 is a very good strategy because it allows us to target consumers who are concerned about price but still want to get a high-end iPhone model.'' It is thought that.''
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