In 'Spider-Man: Brand New Day,' there's been a lot of discussion online about whether Spider-Man has switched from his Xperia to a Galaxy phone.

In the trailer for the upcoming film ' Spider-Man: Brand New Day, ' scheduled for release in the summer of 2026, the protagonist, Spider-Man aka Peter Parker, is shown using a foldable smartphone. This led to speculation online that the smartphone resembled Samsung's Galaxy Z Flip series, sparking questions like, 'Are they really using a Samsung smartphone in a movie produced by Sony Pictures?'

In Spider Man: Brand New Day (2026), Peter uses a Samsung Galaxy Z Flip 7 which costs $1100 at its cheapest. This is the reason why he is so poor. : r/shittymoviedetails
https://www.reddit.com/r/shittymoviedetails/comments/1rxfgz1/in_spider_man_brand_new_day_2026_peter_uses_a/

Why is Spider-Man using a Z Flip instead of an Xperia? Is Sony stupid? : r/SonyXperia
https://www.reddit.com/r/SonyXperia/comments/1ryrxr3/why_is_spiderman_using_a_z_flip_instead_of_an/

Xperia Flip Phone? : r/SonyXperia
https://www.reddit.com/r/SonyXperia/comments/1rx63ow/xperia_flip_phone/

The trailer for 'Spider-Man: Brand New Day' can be viewed below. A foldable smartphone appears at the beginning.

[Worldwide Premiere!] The highly anticipated new film, 'Spider-Man: Brand New Day' trailer [Simultaneous release in Japan and the US on July 31st (Friday)!] - YouTube


The appearance was brief, and it's unclear whether it's actually a Galaxy Z Flip, but internet users are excitedly assuming it is.

Comments included: 'Samsung must have paid a considerable amount of money for product exposure,' 'The reason Parker is poor in the film is because he uses a Galaxy Z Flip 7 that costs at least $1,100 (approximately 175,000 yen),' and ' Perhaps it's because Xperia phones aren't sold in America, where the film is set.'

SamMobile, a media outlet specializing in Samsung products, pointed out that 'it is highly likely to be either a Galaxy Z Flip 6 or a Galaxy Z Flip 7, and judging from the prominent silver camera ring, this device appears to be a Galaxy Z Flip 6. Since Spider-Man has often been seen using an Xperia in past movies, the switch to Galaxy is noteworthy.'

There are several examples of marketing through movies, and in 2015, it was reported that Sony and Samsung approached each other about advertising in the James Bond film series.

Sony and Samsung offer hundreds of millions of dollars in compensation to James Bond to use their new products in a movie - GIGAZINE

It's rumored that Apple, the company that makes the iPhone, has a 'villain ban clause' that prevents villains from using its products.

What exactly is Apple's 'No Villain Clause'? - GIGAZINE

'Spider-Man: Brand New Day' is scheduled for simultaneous release in Japan and the US on July 31, 2026.