Nike releases a new work of automatic lace-fastening shoes at half price of previous model

We announced that Nike will release basketball with a new adjustment function. New self-lace shoes that will tighten the shoelaces automatically are expected to reach hand reaches of less than half of the previous model.

Nike Will Debut a New $ 350 Basketball Shoe in 2019 | Sole Collector
https://solecollector.com/news/2018/12/nike-350-dollar-auto-lacing-basketball-shoe-hyperadapt-2019

Nike's Mark Parker, CEO of Nike's second-quarter earnings announcement in fiscal year 2019, said, "In 2019 we released a new" adaptive performance "platform for basketball shoes at a price range of $ 350 (about 39,000 yen) "I am excited about what I can do," he revealed that there are plans to release new basketball shoes.

The adaptive performance platform is said to refer to the self- laced shoes " Hyperadapt (Hyper Adapter) " series that automatically adjusts shoelaces by tightening them. "Hyperadapt 2.0" (provisional name), which implied what Tinker · Hatfield design vice president in 2017 is developing, seems to appear in the spring of 2019 at last.

Parker said, "Smart shoes that are designed to fit perfectly are an advanced step for Nike's products to move to digital products," said Buck to the Future's "Nike Mag" The future 's future seems to be more familiar.

The real thing of Nike Mag appearing in "back to the future" is completed, the first pair is worn by Michael J. Fox - GIGAZINE

Hyperadapt 1.0 is a very expensive basketball shoes with a price of 720 dollars (tax included in Japan in the amount of 81,000 yen), although it was a substitute that can not be handed out, Hyperadapt 2.0 is likely to be a price range where hands reaching less than half price .