Nike released the 'Adapt BB' automatic adjustment shoes without straps at a half price of the past, the first target is a basketball player

Nike released a new type self-lace shoe " Adapt BB " that can automatically adjust the fit without shoelaces. Adapt BB is a high tech gear aimed at improving the performance of basketball players, as you can see from the name.

Introducing the Nike Adapt BB - Nike News
https://news.nike.com/news/nike-adapt-bb

Nike announced its earnings announcement, revealing that it expects to release new self-lace shoes at half the price of previous models.

NIKE releases a new work of automatic lace-fastening shoes at half price of previous model - GIGAZINE

And this time it was announced "Adapt BB", it will be released in early February 2019 at $ 350 (about 39,000 yen) as declared.

According to Nike, the feet of the basketball player will be about 1.5 times bigger in intense play. If you tighten the shoelaces so that they firmly fix to the ankle at some point, it will be too tight while you are playing, which will adversely affect performance. FitAdapt "technology that can detect the fit condition and automatically adjust the tightening of the shoes automatically.

Adapt BB adopts Nike's own sewing technique called "Flyknit" on the upper, no shoelaces.

Midsole has high cushioning material.

And with a wire called "Flywire", by tightening or loosening with a motor built into the sole, you will realize a fit perfectly matching the shape of the player's foot. According to Nike, the tension created by the motor can accommodate as much as 32 pounds (about 15 kilograms) equivalent to parachuting.

Adapt BB can pair with a smartphone.

You can adjust and set the fit condition finely according to the taste of the basketball player with a dedicated application and keep keeping fit while playing so you can maintain maximum performance. Firmware updates will also be provided through smartphone applications.

To release the tightened shoes, touch the button with LED on the side of the sole and OK. Of course, cancellation from the smartphone application is also possible.

The motorized Adapt BB can be used for up to 14 days at full charge and supports wireless charging with Qi.

Nike said that he tried basketball as his first target in trying FitAdapt technology because it is a heavy load for shoes in one of the most intense sports. In the development of Adapt BB, it seems that the first-class NBA player such as Boston · Celtics' Jason · Tatum and others thoroughly tested and completed it.

Nike plans to expand the development of high-tech shoes of self-shoes race that utilizes FitAdapt technology to enhance player's performance to sports other than basketball.