Netflix raises prices again, for the first time since January 2025.
Netflix, the video streaming service, will be raising prices on all of its plans. This is the first price increase in 14 months, as Netflix previously raised prices in January 2025.
Plans and Pricing | Netflix Help Center
Netflix raises prices across all streaming plans
https://www.cnbc.com/2026/03/26/netflix-raises-prices-across-all-streaming-plans.html
Netflix Raises US Prices for Second Time in Less Than Two Years
https://variety.com/2026/tv/news/netflix-raising-prices-second-time-in-a-year-1236700999/
On March 26, 2026, Netflix announced a revision to its pricing plans, raising the prices of all its subscription plans.
Netflix offers three plans: 'Ad-supported Standard,' which includes ads; 'Standard,' which allows you to watch 1080p (Full HD) video content without ads; and 'Premium,' which allows you to watch content in 4K HDR.
The following shows how much the prices for each plan will increase. Plan prices in Japan remain unchanged as of the time of writing.
Standard with ads
United States: $7.99/month (approx. 1280 yen) → $8.99/month (approx. 1430 yen)
Japan: 890 yen per month
Standard
United States: $17.99/month (approx. 2870 yen) → $19.99/month (approx. 3190 yen)
Japan: 1590 yen per month
Premium
United States: $24.99/month (approx. 3990 yen) → $26.99/month (approx. 4310 yen)
Japan: 2290 yen per month
Incidentally, Netflix last raised its prices in January 2025. This increased subscription plan fees by up to 16%, but as a result, Netflix recorded a significant increase in revenue in the first quarter of 2025 (January-March).
Netflix raises prices again, subscription fees up to 16% higher - GIGAZINE
Netflix has long justified its price increases by emphasizing the abundance of content available on its platform and how subscription fees can be used to invest in new projects. In its earnings call in January 2026, Netflix announced plans to increase its content investment from $18 billion (approximately 2.87 trillion yen) in 2025 to $20 billion (approximately 3.19 trillion yen) in 2026.
Incidentally, in March 2026, Amazon Prime Video, a competitor to Netflix, renamed its ad-free plan to 'Amazon Prime Video Ultra' and raised its monthly fee.
Amazon Prime Video to raise prices for its more expensive ad-free premium plan in the US; 4K streaming feature to be limited to premium plans only - GIGAZINE
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in Web Service, Posted by logu_ii