The cheapest plan without ads on Netflix is abolished in the United States and the United Kingdom
It has become clear that Netflix is discontinuing the ad-free 'Basic' plan it previously offered to new or re-subscribing users in the United States and the United Kingdom. As a result, the cheapest plan that new users who subscribe to Netflix can choose is 'Standard with Ads'.
FINAL-Q2-23-Shareholder-Letter
(PDF file)
Netflix Pricing Shakeup Removes Cheapest Ad-Free Plan In UK and US - IGN
Netflix kills Basic plan, making its cheapest ad-free tier $15.49 | Ars Technica
https://arstechnica.com/gadgets/2023/07/netflix-kills-basic-plan-making-its-cheapest-ad-free-tier-15-49/
Netflix says password-sharing crackdowns caused more signups than cancellations - The Verge
https://www.theverge.com/2023/7/19/23798933/netflix-earnings-july-2023-streaming-password-sharing
Netflix has so far offered four price plans: ``Premium'', ``Standard'', ``Basic'', and ``Standard with Ads''. announced that you cannot select
Below is a table summarizing Netflix's plans from July 2023 in the United States. Due to the abolishment of 'Basic', new subscribers or re-registrations in the United States and the United Kingdom will need to select from 'Standard with Ads', 'Standard' and 'Premium'.
| Basic: $ 9.99 per month (about 1390 yen) | Standard with advertisement: $ 6.99 per month (about 970 yen) | Standard: $ 15.49 per month (about 2150 yen) | Premium: $ 19.99 per month (about 2700 yen) |
|---|---|---|---|
| Watch on one compatible device at the same time | Watch on 2 compatible devices at the same time | Watch on 2 compatible devices at the same time | Watch on 4 compatible devices at the same time |
| Unlimited viewing of movies and dramas, unlimited mobile games | Some movies and dramas have viewing restrictions, mobile games are unlimited | Unlimited viewing of movies and dramas, unlimited mobile games | Unlimited viewing of movies and dramas, unlimited mobile games |
| Available in HD quality | Available in full HD quality | Available in full HD quality | Available in UHD 4K quality |
| Ad-free movies and dramas | with ads | Ad-free movies and dramas | Ad-free movies and dramas |
| Can be downloaded to one compatible device at a time | Download not supported | Download to 2 compatible devices at the same time | Download to 4 compatible devices at the same time |
According to Netflix, users currently subscribed to 'Basic' can continue to use 'Basic' until they change the plan or cancel it.
Netflix CEO George Peters has revealed that more than 25% of new subscribers in early 2023 have chosen 'standard with ads'. However, users have complained about the abolition of `` Basic '', and it is pointed out that in order to watch Netflix without advertisements in the future, it is necessary to pay more than twice the price of `` Standard with advertisement ''. .
Not happy about #Netflix phasing out their Basic plan for new/returning signups. You shouldn't have to pay more than double the cost of the ad-supported plan to watch without ads. No ads used to be the whole point of having a sub.
— Emrys ✨???? (@Dragonharper) July 19, 2023
Not getting my business at that price point.
In addition, Netflix has been steadily increasing the number of users in the second quarter of 2023, and from April to June 2023, we acquired approximately 1.17 million new users in the United States and Canada, and approximately 5.9 million new users worldwide. . It reportedly had 238 million users at the end of June, up 8% from the previous quarter.
Netflix, which has been plagued by account free riding due to password sharing, will launch an `` account sharing service '' for $ 7.99 (about 1100 yen) per month in some countries such as the United States, Canada, and New Zealand in late May 2023. starting from
Netflix said, ``The number of registrations for the account sharing service has already exceeded the number of cancellations, and revenue is improving in each region where the service has been launched,'' and the launch of the account sharing service has had a certain effect. I am making it clear.
On the other hand, it is also reported that Netflix sales are sluggish. Netflix's sales in the second quarter of 2023 increased by 2.7% year-on-year to about $ 8.19 billion (about 1.14 trillion yen), and as the number of users increased, sales per user decreased. Did. Netflix said, ``Ad revenue from 'ad-supported standard' and revenue from new investments such as account sharing services were not enough to offset other factors such as the impact of exchange rates.' We've made steady progress this year, including an increase in user numbers, but there's still more we can do to reaccelerate growth.'
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