Gemini reveals misinformation in Google's Super Bowl TV ad

The 59th Super Bowl , the NFL championship game, will be held on February 9, 2025 local time. The Super Bowl is known as the most anticipated event in the American advertising industry, with many companies competing to air unique and creative television commercials. Google is also airing a TV commercial for its chat AI, Gemini , for the Super Bowl. Nate Hake pointed out that the commercial contains numerous hallucinations (hallucinations and confabulations) by the AI.

Google faked Gemini AI output in Super Bowl ad | The Verge
https://www.theverge.com/news/608188/google-fake-gemini-ai-output-super-bowl

Here's a TV ad that Google aired during the Super Bowl highlighting how millions of small and medium-sized businesses are using Google Workspace Gemini for their businesses.

How Google AI is helping American small businesses - YouTube


However, Hake points out that 'Google's Super Bowl TV ad boasts about Gemini's hallucination,' and 'this TV ad is a treasure trove of embarrassing material that any Google hater should dig into.'

Google's AI Super Bowl ads BRAG about plastering hallucinated facts all over the Internet

To be clear -- I'm saying the actual content of Google's ads *show* hallucinations on screen, that YOU can go find live on the web

There are 50 of these

A cornucopia of embarrassing… https://t.co/1p4irwG0N5

— Nate Hake (@natejhake) January 31, 2025

Hake also presents examples of Gemini hallucinations. For example, at about the 52-second mark in a TV ad, a user asks Gemini, 'What is a description of smoke Gouda that would appeal to cheese lovers?' Gemini responds, 'Gouda cheese accounts for 50-60% of global cheese consumption,' which Hake points out is clearly misinformation.

In Google's Wisconsin local Super Bowl ad, an AI hallucination is shown on screen:

It says *Gouda* accounts for '50 to 60 percent of the world's cheese consumption.'

Gemini provides no source, but that is just unequivocally false

Cheddar & mozzarella would like a word… pic.twitter.com/UwIBHAO4x6

— Nate Hake (@natejhake) January 31, 2025

In fact, Andrew Novakovic, professor emeritus of agricultural economics at Cornell University, said, 'Gouda is probably not the most widely consumed cheese in the world,' pointing out that Gemini's output is misleading. According to The Verge, Gemini appears to be citing statistics from a website called Cheese.com .

When The Verge contacted Google about the matter, spokesperson Michelle Wyman said, 'After the Gouda statistics were raised, we spoke with the owner of Wisconsin Cheese Mart to determine how to respond. As a result, we recommended that Gemini rewrite the product description without the statistics.'

Furthermore, Google said, 'We've updated our UI to reflect our business direction.' Google also released an edited version of its video that removed the part about Gouda cheese accounting for 50-60% of global cheese consumption.

Google is scrubbing Gemini's AI hallucination from its Super Bowl ad

This after Google Cloud President @jdischler said it was *not* a hallucination

Which is it, Jerry? https://t.co/irDoFkZVZY

— Nate Hake (@natejhake) February 5, 2025

Wisconsin Cheese Mart had listed the misinformation output by Gemini on its website , but at the time of writing, it had removed the statement that 'Gouda cheese accounts for 50 to 60 percent of global cheese consumption.'

Gouda Cheese Smoked – Wisconsin Cheese Mart
https://www.wisconsincheesemart.com/products/gouda-cheese-smoked