Survey data shows that traffic from X (formerly Twitter) is ``mostly fake numbers from bots'', compared to less than 1% for Instagram, X jumps from over 30% to over 70% depending on the period



Super Bowl 58, held on February 11, 2024, became

the most-watched television event in American history . X (formerly Twitter) has been promoting the extremely strong number of posts and impressions related to the 58th Super Bowl, but research companies have pointed out that most of this is fake traffic from bots and other sources. .

The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests | Mashable
https://mashable.com/article/x-twitter-elon-musk-bots-fake-traffic



X releases its own press release regarding Super Bowl 58. The number of impressions related to Super Bowl 58 on X increased 31% year-on-year to 10.5 billion, the number of video views increased 75% year-on-year to 1.1 billion, and the number of posts increased 41% year-on-year. 19.2 million, and the number of unique user posts increased by 11% from the previous year to 4.8 million, and announced that the 58th Super Bowl was one of the largest events ever for X.




However, according to CHEQ , a cybersecurity company that tracks bots and fake users running on the Internet, the majority of the traffic on X is likely fake. CHEQ analyzed 144,000 'traffic from However, it was revealed that 75.85% of this traffic was fake traffic caused by bots.

Guy Titunovich, founder and CEO of CHEQ, told the foreign media Mashable, ``I've never seen a figure close to 50%, let alone 76%, on any other platform.I was very surprised by this.'' ', expressing surprise that bots account for so much of X's traffic. Since the data is based on 15,000 X accounts operated by CHEQ's clients, Mashable says, ``This is a small fraction of the accounts that exist on X, and it is not scientifically sampled.'' However, it is still important data that shows a dramatic trend.'

CHEQ monitors the internet for bots and fake users to prevent our clients from falling victim to online advertising fraud. CHEQ tracks the behavior of users who visit a client's website from an external site such as It seems that he is judging. In addition, it seems that fakes may disguise the type of OS used to view the website or impersonate real people.



The number of spam accounts operated by bots has been rapidly increasing on X recently, and many people have probably seen spam accounts flooding the reply section of influencer posts. Mashable points out that the data provided by CHEQ this time also supports the rapid increase in the number of accounts operated by bots on X.

Regarding

the statistical data that approximately half of all Internet traffic is made up of bots, Titunovich said, ``We track the traffic of customers who use various services such as Google Ads, YouTube, TikTok, etc. I've always felt that the statistic that 'half of the people in the world are fake' is a bit of an exaggeration.However, since the traffic of He mentioned '

In addition, CHEQ also analyzes 'traffic to advertising client websites' on Facebook, Instagram, and TikTok during the same period. According to this, 2.56% of TikTok's traffic (more than 40 million) was determined to be fake, 2.01% of Facebook's traffic (8.1 million), and Instagram traffic (6 0.73% of the 8,700 items were determined to be fake.



CHEQ also provides “Fake Traffic Percentage in January 2024” data for X, Facebook, Instagram, and TikTok. According to this, the traffic of X is 759,000 and the rate of fake is 31.82%, while the traffic of Facebook is 90 million and the rate of fake is 2%, and the traffic of Instagram is 749,000. The fake rate was 0.96%, and TikTok's traffic was 306 million, and the fake rate was 2.8%.

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in Web Service, Posted by logu_ii