Jan 14, 2025 21:00:00

What is the result of comparing the amount of ads displayed on the ad-supported plans offered by Netflix, Peacock, Disney+, Max, Paramount+, and Hulu?

Video streaming services such as Netflix may offer plans that display ads while programs are being played, such as '

standard with ads .' Overseas media Sherwood conducted a survey on the ad-supported plans offered by the six major services, Netflix, Peacock, Disney+, Max, Paramount+, and Hulu, to find out how many ads are displayed while watching.

Just how many ads are there on ad-supported streaming apps, really? - Sherwood News
https://sherwood.news/tech/just-how-many-ads-are-there-on-ad-supported-streaming-apps-really/

◆Netflix
Below is the breakdown of the 50-minute drama ' La Palma ' when viewed on Netflix's 'Standard with Ads' plan, which costs 890 yen per month. Each block is 10 seconds long, with red representing ads and blue representing the main story being played. Ads were displayed twice during the viewing, for a total of three ads, each just over 30 seconds long. The proportion of ads in the broadcast time was about 2.6%.

In addition, when watching the 43-minute animated film '

Avatar: The Last Airbender, ' the viewer was interrupted three times by four different types of ads. Each ad lasted from 15 seconds to just over a minute. It was also reported that ads made up about 3.9% of the total viewing time.

◆Peacock

Peacock , operated by Comcast, offers a plan called 'Peacock Premium,' which displays ads while watching programs, for $7.99 (about 1,250 yen) per month or $79.99 (about 12,600 yen) per year. When watching the 42-minute drama 'Law & Order: Special Victims Unit' on Peacock Premium, the number of times that the viewing was interrupted by advertisements was 6 in total, accounting for 12.4% of the total. In addition, advertisements last about 60 seconds each time, and orange blocks indicate that they are the company's advertisements.

Here's a breakdown of the 22-minute drama 'The Office: Superfan Episodes.' There were 4 ads in between, with a total of 8 different types of ads. Ads lasted from 15 to 30 seconds and were displayed multiple times, making up about 11.4% of the airtime.

◆Disney+
Starting in December 2022, Disney will launch an ad-supported plan, 'Disney+ Basic,' for its streaming service, 'Disney+,' for $9.99 (approximately 1,570 yen) per month. Disney+ Basic is not available in Japan. When watching the 45-minute program ' The Simpsons: O C'mon All Ye Faithful ' on 'Disney+ Basic,' there were four ad interruptions during viewing, with multiple 15- or 30-second ads displayed for each ad interruption. A total of 14 ads were displayed, accounting for 13.4% of the total viewing time.

Next, here is the breakdown of the 32-minute program '

Star Wars: Skeleton Crew ': 10 ads of 15, 30, and 60 seconds each were displayed, and with four interruptions, 16.6% of the time was spent watching ads, or about 5 minutes and 16 seconds.

◆ Max
Warner Bros.'

Max also offers an ad-supported plan for $9.99 per month. When watching the 25-minute drama ' Big Bang Theory ,' there were three ad breaks and six different types of ads. Each ad was either 15 or 30 seconds long, and ads made up about 8.9% of the viewing time.

Here's a breakdown of what happens when you watch the 22-minute drama '

Young Sheldon .' There were four 15- or 30-second ads, for a total of two ad breaks, and the ads took up 6.8% of the total viewing time.

◆Paramount+
Paramount+ offers an ad-supported plan called 'Paramount+ Essential' for $7.99 per month or $59.99 per year (approximately 9,450 yen). When watching the 1 hour and 10 minute drama '

Landman ' on Paramount+, a total of 14 ads were inserted. The length of each ad, such as company ads and ads from other companies, varied from 10 to 30 seconds, and the video was interrupted by ads four times before the viewing was completed. The proportion of ads was 8.7%.

When watching the 50-minute drama '

Lioness ,' there were a total of five ad breaks and a total of 18 ads. Each ad was between 10 and 30 seconds long, and the ad break accounted for 14.7% of the total. 'This was the most ad-heavy of any service I've seen, and I felt ad fatigue,' Sherwood said.

◆Hulu
Hulu's

ad-supported plan costs $9.99 per month or $99.99 per year. During a 50-minute episode of ' Gilmore Girls ' on Hulu, there were five 15-60 second ad interruptions, and ads made up 12.7% of the total viewing time.

The 25-minute drama '

Abbott Elementary ' was interrupted three times by 12 advertisements of 15 to 30 seconds each, with ads making up 12.9% of the total viewing time.

Below is a graph showing the ratio of ads (red) to the main content (blue) relative to viewing time. It is clear that Netflix had fewer ads than the other five services, and Sherwood said, 'If you want fewer ads without subscribing to an ad-free plan, Netflix's standard ad-supported plan may be the best option.'