Amazon is planning to increase revenue by adding a version with advertisement to Prime Video

It turned out that Amazon is planning to start a version with advertisements in the video streaming service 'Prime Video' with the aim of increasing the revenue of the entertainment business.

Amazon Plans Ad Tier for Prime Video Streaming Service - WSJ

Amazon Prime Video is reportedly planning an ad-supported tier - The Verge

The Wall Street Journal reports, citing people familiar with the business, that Amazon is considering various ways to include ads in Prime Video. One way to do this is to have people who have already subscribed to your service see more ads and pay extra for ad-free or other features.

Some shows on Amazon Prime Video already have ads. In addition, as an Amazon brand service, a free streaming service with advertisements 'Freevee' (formerly

IMDb Freedive ) is also being deployed.

In addition, as another measure, we will partner with Warner Bros. Discovery, which develops the flat-rate video distribution service 'Max', and Paramount Pictures, which develops 'Paramount +', and discuss adding Max and Paramount + to the Prime Video channel. It is said that it is inside.

Andy Jassy, who took over as CEO from Amazon's founder Jeff Bezos, has set out a policy to improve profitability, and has reduced the total workforce by nearly 30,000 since the beginning of 2023.

Amazon announces additional reduction of more than 9,000 people following reduction of more than 18,000 people - GIGAZINE

in Web Service, Posted by logc_nt