Streamer Kai Cenat breaks Twitch subscription record by streaming live for 30 consecutive days

Streamer Kai Cenat streamed 24 hours a day for 30 days on Twitch, gaining over 720,000 subscribers, the highest number in Twitch history.

Kai Cenat breaks Twitch subscriber record during 30-day livestream
https://www.cnbc.com/2024/12/02/kai-cenat-breaks-twitch-subscriber-record-during-30-day-livestream.html

Kai Cenat reveals impressive body transformation after training during subathon - Dexerto
https://www.dexerto.com/twitch/kai-cenat-reveals-impressive-body-transformation-after-training-during-subathon-2995740/

Senat is a 22-year-old streamer who has been streaming a variety of genres over the past two years, including comedy, games, and pranks.

Senat held an event called 'Subathons' in November 2024. Subathons is a portmanteau of 'subscription' and 'marathon,' and the broadcast time is extended every time a subscription or tip is made. Senat's Subathon ultimately lasted for 30 days, which led to Senat's subscribers reaching approximately 727,700. This number is the highest subscriber record on Twitch. According to Twitch, the number of unique viewers during the event reached 50 million, and the total viewing time reached 250 million hours.

Here's to over 250 Million hours watched @KaiCenat ! pic.twitter.com/RNfC53KXaW

— Twitch (@Twitch) November 30, 2024

The previous record was held by VTuber Ironmouse , who had about 326,000 viewers. Ironmouse held a 30-day Sabathon in September 2024, setting a record that surpassed Senat, who held the highest record at the time, but was overtaken by Senat at this event.

Shouting it from the rooftops!!!! Oh my Mousey, she did it. Congrats to @ironmouse for hitting the all-time sub count record and sharing the love and awareness to the @IDFCommunity. She really is THE Demon Queen!!!!! ???? pic.twitter.com/9cXYiNKVQm

— Twitch (@Twitch) September 30, 2024

Senat has not disclosed how much he made from the event, but CNBC points out that it could be up to $3.6 million. Twitch will take a 30% to 40% commission. Senat has visited a village called Makoko in Nigeria, and said he will donate 20% of his earnings from the event to help build schools in Nigeria.

Senat is the fifth most followed streamer on Twitch, and many celebrities, including rapper Snoop Dogg and actor Kevin Hart, participated in the event. While Senat was away from the screen to sleep or eat, he asked his friends to appear on the show.

In addition, Senat also worked on physical transformation during the 30 days, and before and after photos taken by a personal trainer were posted on Instagram.