Canva announces it will increase annual fees for some users by more than four times



Online graphic design software Canva has announced that it will increase fees for some users by more than four times in preparation for its US initial public offering.

Canva hikes prices by 300pc as it reads for IPO | Information Age | ACS
https://ia.acs.org.au/article/2024/canva-hikes-prices-by-300pc-as-it-readies-for-ipo.html



Canva says its AI features are worth the 300 percent price increase - The Verge
https://www.theverge.com/2024/9/3/24234698/canva-price-increase-300-percent-ai-features

Canva triples subscription prices citing new AI design tools - Dexerto
https://www.dexerto.com/tech/canva-triples-subscription-prices-citing-new-ai-design-tools-2886697/

Canva is raising prices by 300pc amid its AI focus
https://www.siliconrepublic.com/business/canva-teams-price-surge-ai

Canva Jacks Up Some Subscription Prices by 300% Ahead of Expected IPO | PetaPixel
https://petapixel.com/2024/09/03/canva-jacks-up-some-subscription-prices-by-300-ahead-of-expected-ipo/

Canva, an Australian technology company that provides an online graphic design software platform for individuals and businesses, is planning a US initial public offering and was valued at $37.8 billion in a funding round.

It has become clear that Canva is notifying some users of a price increase. A user who was notified of the price increase by Canva posted a screenshot of the price increase notice on X (formerly Twitter), which shows that the annual fee will increase from the current $119.99 (about 17,500 yen) to $500 (about 72,700 yen). However, a 40% discount will be applied for the first 12 months, and it will be available for $300 (about 43,600 yen).



In addition, Canva raised the monthly fee for new Canva Team users in April 2024. Until then, it was $15 (about 2,200 yen) per month for five users, but it has been raised to $10 (about 1,500 yen) per user per month. Regarding this price increase, Canva's communications lead Louisa Green explained that 'the price increase will be implemented for existing users in September,' and this is exactly what has been realized with this price increase.

When Information Age, a news outlet for the Australian Computer Society (ACS), contacted Canva directly, a company spokesperson explained that one of the reasons for the price increase was 'the introduction of a number of new features to the Canva platform, including features powered by AI and generative AI.'

At Canva Create 2024 held in Los Angeles, USA in May 2024, Canva unveiled a new suite of AI-powered tools and announced new initiatives targeting large companies. A Canva spokesperson told The Australian Financial Review , 'Our product portfolio has grown significantly over the past few years with the launch of new products such as the Visual Toolkit and Magic Studio ,' and 'From September, pricing for existing Canva team customers will be changed (increased) to reflect the value of the expanded product experience.'

Introducing Magic Studio | The magic of AI accelerates your work. - YouTube


Technology media The Verge points out that 'Canva's bold price hike marks a major shift for the company, which rose to prominence as a simple, affordable alternative to Adobe's pricey graphic design software.'

Canva is also planning to raise prices for Canva Team in 2026.

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in Web Application,   Design, Posted by logu_ii