Chinese researcher claims that pirated short videos on TikTok and YouTube are useful for propaganda
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On short video sharing services such as YouTube Shorts and TikTok, 'pirated clips' that illegally use copyrighted movies and TV programs, such as ' fast movies ' that summarize movies in a few minutes, are sometimes posted. Regarding pirated clips that are considered a copyright infringement, researchers from Peking University have shown that pirated versions may be useful for promoting content if certain conditions are met.
Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services by Guangxin Yang, Yingjie Zhang, Hongju Liu :: SSRN
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4738470
'Pirated' TikTok Clips Help to Promote TV Series, Research Finds * TorrentFreak
https://torrentfreak.com/pirated-tiktok-clips-help-to-promote-tv-series-research-finds-240411/
A video that goes viral on the Internet and is shared by many people and spreads explosively is called a viral video. Some viral videos illegally use copyrighted images and videos, and while such videos are illegal as pirated copies, some people believe that 'the spread of viral videos serves as a large-scale free advertisement.'
In the past, research has shown that pirated manga has two effects: it reduces sales of the latest works and increases sales of older works. A report was also published to the European Commission stating that online piracy does not have a negative impact on content sales.
There is a report that says 'online piracy has no negative impact on content sales', but the European Commission has left it unpublished - GIGAZINE
In a paper published on March 26, 2024 by researchers at the Guanghua School of Management, Peking University 's business school, titled 'Is Piracy the Enemy or the Creator's Friend?', they investigated the promotional effects and other impacts of a TV series being spread on social media as a viral video.
The study investigated the impact of pirated clips, short edits of TV shows, on Douyin, the Chinese version of TikTok. As for the purpose of the study, the researchers explained, 'In April 2021, more than 500 actors and actresses, together with more than 70 major companies and organizations in the industry, protested copyright infringement on short video platforms. They called on platforms like TikTok to proactively detect and remove illegal film and TV content. We examined how the mass deletion of clips in response to this event changed viewing patterns on iQIYI , China's most popular subscription streaming service.'
As a result, they found that the removal of pirated clips that had spread as viral videos on TikTok reduced legitimate views on streaming services by 3%. The paper concludes, 'Our empirical results reveal that pirated clips on TikTok have a positive effect on demand for streaming services. This suggests that user-created pirated clips are not enemies of rights holders, but may actually be friends.'
However, the study also found that not all TV shows benefit equally from pirated clips: TV series with complex storylines tended to benefit more from pirated clips, but when it came to genres, it showed that 'crime/mystery' and 'fantasy' shows received more promotional benefits from pirated clips than 'romance' and 'family' shows.
According to the researchers, works with complex plots and stories are more likely to benefit from pirated clips because they are less likely to be viewed as 'all you need to watch.' In addition, pirated clips featuring highly rated shows tended to have a stronger advertising effect than pirated clips that were a compilation of low-rated shows.
'Our findings suggest that short, pirated clips have a positive spillover effect by increasing the visibility of the original work. This spillover effect is stronger the higher the quality of the original work and the more compelling its story is,' the researchers wrote. 'Our findings provide rich managerial and policy insights.'
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in Web Service, Movie, Posted by log1e_dh