Film revenue decreases after closing Megaupload, the pirate's advertising effect is inversely proportional to scale

ByAh! Mariely

The copyright infringement of the movie has led to a loss of 56.4 billion yen in the Japanese economyAlthough there is a survey result, survey abroad showed that after the closure of Megaupload, movie box office income is decreasing. Even though it is from pirated version, the effect of the word of mouth has occurred, so the effect seems to be inversely proportional to the scale of the work.

Piracy and Movie Revenues: Evidence from Megaupload by Christian Peukert, Jörg Claussen :: SSRN
http://ssrn.com/abstract=2176246



Megaupload Shutdown Hurt Box Office Revenues | TorrentFreak
http://torrentfreak.com/megaupload-shutdown-hurt-box-office-revenues-121124/

until nowSurvey results of the Japan International Film Copyright AssociationIt has been said that "copyright infringement (pirated edition) has a negative influence on regular sales" as in the case of recent research, but in a recent study, it is said that users are indirectly returning a fee to a producer Since it is also structured, it suggests the possibility of profit even from pirated version.

Christian Peukert of Ludwig Maximilians University Munich and Jorg Claussen of Copenhagen Business School,Online storage service "Megaupload" closed in January 2012Compared the work group which made a big hit before and after the closing whether the influence of the sales of the movie was influenced. The target was 1344 works in 49 countries, which was released in about 5 years from the 31 st week of 2007 to the 35 th week of 2012.

As a result, after January 2012 when Megaupload was closed, we found that overall box office income has declined. Although there are differences such as net penetration rate and popularity of Megaupload for each country, it is said that consistent things were seen even though the impact of this closure was small.

This indicates that "why use pirate for promotion" whispered from before is effective. Those who are willing to pay money in the first place can not be targets, but by making consumers as a hub of a word of mouth, it is possible to give information to consumers who think they can pay the potentially existing money That is why.

BySarah Ackerman

The smaller the size of the movie is, the greater the influence is, but this data does not apply to such an epic masterpiece that will be shown at more than 500 screens. Such a masterpiece seems to have been growing sales, as Megaupload closed rather. If it is a work that anyone sees, it seems that the contents explained in the conventional theory that before "word of mouth" it will be done with it if it can be seen in the case.

Even if it is a pirated version, if it finally gives a positive influence, it is OK, if it is the creator's position it seems that it can not be divisible so easily ... ....