What is the strategy of "Netflix" that may revolutionize movie business that emphasizes income earnings?

ByDana robinson

Video distribution service boasts tremendous popularity in the United StatesNetflixFinally in Japan we also started the service from September 1, 2015. Netflix, which is attractive as a powerful recommendation system and fulfilling original content, is trying to change the flow of business in the film industry by a certain work.

'Beasts of No Nation': Netflix, Cary Fukunaga Upend Movies Business | Variety
http://variety.com/2015/film/news/beasts-of-no-nation-netflix-idris-elba-cary-fukunaga-1201582041/

Netflix is ​​a new movie that purchased distribution rights for $ 12 million (about 1.4 billion yen) in 2014Beasts of No Nation"On October 16, 2015 to the public disclosure of. Beasts of No Nation will be released at the cinema, but it will be broadcast on Netflix as soon as it is released. In other words, the theatrical release and publication on the Internet are done at the same time.


Normally, movies are converted to DVD · Blu-ray in 3 to 6 months from theatrical release, and are distributed on the Internet at a fee. Following the flow that it will be broadcast on BS · CS, terrestrial wave after several months. This is said to be window control and is one of the business strategies of the movie industry that makes it unnecessary for each other by shifting the release timing of the contents on each media.

However, Netflix 's Beasts of No Nation is an unusual flow in the movie industry, that theatrical release and distribution on the Internet are simultaneous. However, even with the theatrical release, it is only a mini theater that is not affected by a major film company, and it will be a small screening of all 29 buildings in the USA. Netflix makes Beasts of No Nation theatrical releaseCinema complexAlthough it brought to, it was refused to screen due to the fact that it is not limited to cinema.

In the first place, Netflix's big revenue source is a fee-based monthly video delivery service in which membership is approximately 65 million people worldwide. Usually, the success of the movie is told based on box office income, and distributors such as Disney and Fox place importance on box office income, but in the case of Netflix it is different. Actually, Ted Sarandos of Netflix's content division says that "our business model does not include revenue from theatrical release".


The movie business that Netflix handles is quite different from the ordinary movie industry, which may be the source of box office revenue as the primary source of revenue, and may cast a single stone in the business style of the movie industry that sets window control, Hollywood Industry It is attracting attention from stakeholders, and it is difficult to predict large attracting customers, especially because the production cost is smallIndependentIt is believed to have a major impact on the movie.

Independent movies whose screening in the main cinema can hardly be performed and the screening in the mini theater is the main is naturally less box office income,Blockbuster moviesUnlike there is no large PR activity. Therefore, even if it is an excellent work, there are many times that many people quietly disappear without being noticed by many people or unknown to anyone.

However, when Netflix distributes it, there are opportunities for many people to see it even though indie movies of small size are released on the Internet, and there is no need to make movies in consideration of sponsors and box office results. For example, Beasts of No Nation, which deals with boys' soldiers in Africa, has a lot of depictions of violence, but incorporates violent depictions in trailers without wishing. If it is a blockbuster movie, consideration to sponsors and not wanting to plant negative images for users who may come to see at the cinema, make a trailer that eliminates extra violence scenes with different impression from the main part It is place.


Beasts of No Nation'sCarrie · Fukunaga"The cruel depiction in the work is like a big theme directly related to the story of the hero, I understand that many people do not want to see the cruel scene, but I am in the work The cruel scene that I drew is as light as it does not compare with the actual war, "he said, thinking that he is considering dismissing violent depiction as a disadvantage. Beasts of No Nation succeeded in publicity by receiving Netflix's big backing, and the call for the Academy Awards candidate is enhanced on the Internet before it was released.

What won the Best Work Award at the 87th Academy Awards in 2015 is "Bird man or (an unexpected miracle brought by ignorance)However, this work in the USAThe box office result is $ 42 million (about 5 billion yen)However,Second line of boxing income of Oscar winning works second place worstIt became news that it became it. Although it is common that the box office performance of the Oscar winning independent film does not look good, if Netflix distributes it, it is likely that the goodness of the movie will not be told due to the high box office income.

Idris Ellba, who is a producer and producer of Beasts of No Nation, said: "Netflix is ​​very happy to purchase Beasts of No Nation, even small movies like Beasts of No Nation with low budget There is a chance for many people to see it, "he says, and Netflix seems to be a big backstop for creators of the movie.

Mr. Sarandos of Netflix's Content Division says, "Except for theatrical release, all of the ways to enjoy entertainment has changed to the internet," he said, "Window control does not match users' demands and is obsolete." However, "Netflix does not oppose the movie theater, I just want to offer a better choice to the audience.For example, when going to the movies on weekends, go to a cinema with a couple or on a TV at home I just want to relax and watch a movie or just offer this option. "

The trailer of Beasts of No Nation can be confirmed from the following.

Beasts of No Nation - Teaser Trailer - A Netflix Original Film [HD] - YouTube