Tesla drastically cuts subscription price for driver assistance function 'Full Self-Driving (FSD)' to about 15,000 yen per month, half the previous price



Electric vehicle giant Tesla has announced that it will significantly reduce the subscription price of its Full Self-Driving (FSD) driver assistance feature from $199 (approximately 30,600 yen) per month to $99 (approximately 15,200 yen).



Tesla slashes price for monthly Full Self-Driving subscription - The Verge
https://www.theverge.com/2024/4/12/24128806/tesla-fsd-subscription-price-cut

Tesla halves the price of its Full Self Driving (Supervised) subscription to $99 per month
https://www.engadget.com/tesla-halves-the-price-of-its-full-self-driving-supervised-subscription-to-99-per-month-215321467.html

FSD, a driving assistance feature offered by Tesla as a paid option, not only enables Autopilot functions such as controlling the distance between vehicles and keeping in lane, but also automatically performs driving operations in various scenarios such as stopping or going through intersections, slowing down or stopping according to signs, and making right and left turns.

Such FSD can be purchased in a one-time purchase format for $12,000 (about 1.84 million yen), and from 2021 it has also been offered in a subscription format for $199 per month. Then, on April 12, 2024 local time, Tesla announced that it would reduce the subscription price of FSD to less than half, to $99 per month.

Tesla CEO Elon Musk also responded to the announcement.



Regarding the significant price cut of FSD, technology media Engadget points out that one of the reasons is likely Tesla's poor financial results for the first quarter of 2024. Analysts had expected Tesla to ship 457,000 vehicles in the first quarter of 2024, but actual sales were only 387,000, the first negative figure since the second quarter of 2020, when the company struggled with the COVID-19 pandemic.

Tesla is introducing measures to encourage more users to use FSD, such as launching a campaign in March 2024 to offer one month of FSD free of charge to existing and new customers.

In addition, despite the name 'Full Self-Driving', Tesla's FSD is not a fully autonomous driving function, and the driver must pay attention to road conditions, keep their hands on the steering wheel, and be ready to respond to an emergency at any time. In recent years, Tesla has been sued over accidents caused by vehicles that were thought to be using FSD, and it has been pointed out that 'FSD is misleading users with exaggerated advertising', so the official text uses the name 'FSD (Supervised)'.

According to news network CNBC , Tesla is displaying a warning on some drivers' touchscreens that reads, 'FSD (with supervision) can drive your Tesla almost anywhere. It will change lanes, select turns and follow nav routes, avoid other vehicles and obstacles, and turn left and right. But it must be used in conjunction with an attentive driver. It does not enable autonomous driving. Don't get overconfident.'

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