Google is considering charging for its 'generative AI search feature'
The Financial Times, a British economic newspaper, reports that Google is considering charging for new 'premium' features that utilize generated AI. As Google is busy responding to competitors such as OpenAI and Microsoft, this can be said to be a move to review the revenue model of Google's mainstay search business.
Google considers charging for AI-powered search in big change to business model
Google might make users pay for AI features in search results | Ars Technica
https://arstechnica.com/ai/2024/04/google-might-make-users-pay-for-ai-features-in-search-results/
Until now, Google has raised funds solely through advertising for its search engine, which is the core of its business. Although Google is not considering offering an ``ad-free search function'', it is continuing to develop new features using AI, and seems to be considering offering some features as paid services.
In March 2024, Elizabeth Reed, who was appointed head of Google's search division, clearly indicated a policy of focusing on building a search system that utilizes AI.
Elizabeth Reed, who has been appointed as the head of Google Search, reveals her policy of focusing on ``search systems that utilize AI'' - GIGAZINE
According to the Financial Times, conventional searches that do not use Google's AI will remain free, but users who sign up for paid plans will see search results using Google's multimodal AI ``Gemini''. However, there are no plans to remove advertisements from search results, and this is believed to be because the AI search function requires higher computational costs than before.
The AI search function itself is not the first attempt, and since around May 2023, Google has been experimentally offering a function called ``Search Generative Experience (SGE)'' that presents chatbot AI answers in response to search queries. However, this is only an experiment, and only a limited number of users can use it.
In addition,
In response to an interview with the Financial Times, Google said, ``We have nothing to announce at this time,'' but added, ``For years, we have continued to reinvent search to help users access information in the most natural way.'' Our experiments in applying generative AI to search have already processed billions of queries and are seeing positive search query growth in all major markets.To meet new user needs, We continue to rapidly improve our products.'
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