Affinity, a design suite that competes with Adobe, announces four vows, the perpetual license purchase type will be maintained even after acquisition



Canva, an online design platform, has announced four commitments regarding the future of its acquisition of Affinity, a creative suite. Among them, Affinity has vowed not to change its current business model of ``purchasing a perpetual license''.

The Affinity and Canva Pledge

https://affinity.serif.com/en-us/press/newsroom/affinity-and-canva-pledge/



Canva is a service that allows you to easily edit banners and images for SNS from your smartphone browser. On the other hand, Affinity is known as a professional design tool for creators that competes with Adobe's Illustrator, Photoshop, and InDesign, and it was just announced that it would be acquired by Canva.

Canva acquires ``Affinity,'' a popular alternative to Adobe Photoshop and Illustrator - GIGAZINE



Competitor Adobe manages software such as Photoshop and Premiere Pro with a service called ``Creative Cloud.'' In order to use the software registered in Creative Cloud, you need to register for a monthly or yearly paid subscription plan, and you cannot purchase the software alone. On the other hand, with Affinity, all three types of released licenses, Designer, Photo, and Publisher , can be purchased on a one-time basis . It is also popular as an alternative to Adobe because it is cheaper than Adobe.



However, with the announcement that Affinity would be acquired by Canva, there were concerns that Affinity's business model would change significantly. Therefore, Affinity said, ``We would like to share more about our future and our commitment to the Affinity community,'' and has released the following four pledges.



1: We strive for fairness, transparency, and affordable pricing, including Affinity's perpetual license.
Affinity said, ``We share a commitment to making design fair and accessible,'' and announced that it will not change its traditional business model where perpetual licenses can be purchased on a one-time basis. However, in addition to the one-time purchase model, a subscription model will also be available for Canva users who wish to use Affinity as an option.

2: Committed to expanding Affinity products through continued investment as a standalone product suite
In response to concerns that Canva's acquisition of Affinity would impact Affinity's development, Affinity said, 'We are committed to leveraging our shared resources to continue expanding Affinity's products. We look forward to accelerating the rollout of highly requested features such as variable font support, automatic object selection, and ePub export.'

3: Offer Affinity for free to schools and nonprofits
Canva, which allows you to easily create banners and presentation materials from your smartphone browser, offers a free premium plan to educational institutions and non-profit organizations around the world. In the same way, Affinity also plans to provide licenses free of charge to educational institutions and non-profit organizations.

4: Continue to listen and value the opinions of the design community
Canva is a service for people with no design education, and Affinity is a design tool for professional creators. In response to concerns that ``Affinity's acquisition by Canva may mean that Affinity will no longer be a tool for designers,'' Affinity responded, ``I believe that the design community knows best what is needed.'' That's why we're committed to developing our products based on our customers' ideas, feedback, and needs.''We also provide a platform for users to post their opinions.

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