Mar 25, 2024 10:58:00

Portrait Audio and Image Security Act ``ELVIS'' aimed at protecting artists from unauthorized use of AI is passed

In recent years, with the development of AI, technology has emerged that can learn the singing voices of human artists and create new songs. The Portrait and Image Security Protection Act of 2024, commonly known as the ELVIS Act, was passed in the state of Tennessee in the United States, and the Bill -Signed by Governor Lee.

PHOTOS: Gov. Lee Signs ELVIS Act Into Law

https://www.tn.gov/governor/news/2024/3/21/photos--gov--lee-signs-elvis-act-into-law.html

Tennessee becomes first US state with law protecting musicians from AI | Reuters

https://www.reuters.com/legal/tennessee-becomes-first-us-state-with-law-protecting-musicians-ai-2024-03-21/

Tennessee becomes first state to protect musicians, other artists against AI | AP News
https://apnews.com/article/artificial-intelligence-ai-music-songwriting-tennessee-eb95c850f13fd78f9e65abce2ee45091

Tennessee Adopts ELVIS Act, Protecting Artists' Voices From AI Fakes
https://www.billboard.com/business/legal/tennessee-elvis-act-protecting-artists-voices-ai-impersonation-1235637934/

Tennessee has a strong music industry, with over 60,000 people working in the music industry and over 4,500 live music venues. However, although conventional state laws protect artists' names, images, and portrait rights, their voices are not protected, allowing the appearance of fakes whose voices are reproduced using generative AI.

To this end, Tennessee is enacting a law called the Portrait and Image Security Act of 2024, or the ELVIS Act, which will add artist voices to protections in addition to existing name, image, and likeness protections. has been underway since January 2024.

The ELVIS Act replaces the Individual Rights Protection Act passed in 1984, and is the first in the United States to explicitly state that the human voice is protected. The scope of prohibition has been expanded further than before.

Previous individual rights protection laws only prohibited the use of artists' names and photos for advertising purposes, and did not include the unauthorized use of AI voices for performance purposes. The latest ELVIS law does not have any regulations regarding the scope of prohibition, so unauthorized use in media such as documentaries, songs, books, etc. may be prohibited.

The ELVIS Act has support from

Lindsay Ell , Michael W. Smith , Natalie Grant and others, as well as the Human Artistry Campaign , which promotes responsible approaches to AI in entertainment associations. We have also received support from the organization.

Country singer Luke Bryan said, ``The threat of AI is already appearing in our smartphones and other devices.If this ELVIS law is successful, we will be able to curb the abuse of AI.''