Mar 15, 2024 10:52:00

Reddit introduces ``free-form ads'' that look like posts from general users

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On March 14, 2024, the online bulletin board site Reddit announced that it has introduced a new ad format that looks exactly like posts from real users.

Advertise Like a Redditor With Our All-New, Completely Unique Ad Format: Free-Form Ads - Upvoted
https://www.redditinc.com/blog/advertise-like-a-redditor-with-our-all-new-completely-unique-ad-format-free-form-ads

Reddit's new paid ads look exactly like user posts | ZDNET

https://www.zdnet.com/article/reddits-new-paid-ads-look-exactly-like-user-posts/

Reddit calls this ad format 'free-form advertising,' and it is said to be inspired by megathreads, a type of user posting. This ad format allows advertisers to use a variety of formats such as images, text, and videos in a single post.

Reddit said, 'Like megathreads, freeform ads will help multiple users come together, get the information they need, and dig deeper into the topic at hand.' Additionally, Reddit emphasizes that the open-ended nature of these ads not only allows for creative advertising, but also provides an opportunity to initiate interactions with users.

Advertisers such as online food delivery service company

Just Eat Takeaway , food manufacturer Kraft Heinz , and camera manufacturer undefined are already running free-form ads on Reddit. A study of companies that ran freeform ads found that the average number of clicks (CTR) was approximately 28% higher than all other ad types, and that enabling user comments increased community engagement. It has become.

Reddit is an example of successful freeform advertising, such as Philadelphia Cream Cheese , which ran a freeform on Reddit that asked, 'How can I take my food to the next level with Philadelphia Cream Cheese?' Introducing an advertising campaign.

The post received over 1,000 comments in one month, received a 91% upvote rate, and received a 42% increase in clicks. Keenan White, Senior Brand Manager at Philadelphia Cream Cheese, said, ``When we tested Reddit's unique freeform ads, we saw a rapid increase in engagement and an active community that exceeded our expectations.'' Comments from Reddit The inspiration we received from consumers was amazing and it's been part of our strategy ever since.'

Free-form ads are available to all advertisers around the world through the Reddit Ads Manager at the time of article creation.

Some Reddit users have voiced harsh opinions, saying, ``Unless we create a system that prevents downvotes, most freeform ads will be downvoted.''

Another user said, ``Damn Reddit. They've created another monster.''

On the other hand, some users said, 'It's a good idea.'

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