Feb 29, 2024 11:50:00

Information that the return rate of Apple Vision Pro has settled down to less than 1%

Ming-Chi Kuo, an analyst known for disseminating Apple information, reports that the return rate for Apple's spatial computer ``Apple Vision Pro'' released in early February 2024 has fallen to less than 1%. .

Vision Pro Update: US Market Demand Slowing Significantly, Global Release Schedule Forecast, Interpretations for Supply Chain Production Expansion and Return Rates, New Model Prediction, and Investment Strategy | by Ming-Chi Kuo | Feb, 2024 | Medium

https://medium.com/@mingchikuo/vision-pro update - Significant slowdown in demand in the Japanese market - Global schedule prediction - Offering and withdrawal rate analysis - New model prediction - Investment strategy - vision-pro - update-us-market-demand-f12ab8423404

Vision Pro demand higher than expected; returns down to 1%
https://9to5mac.com/2024/02/28/vision-pro-demand/

Apple Vision Pro is Apple's first 'spatial computer', released on February 2, 2024. Immediately after its release, people have been seen wearing Apple Vision Pro around town.

Cases of sightings of users who went one step ahead of using Apple Vision Pro in the city are reported one after another - GIGAZINE

On the other hand, once Apple reached the return deadline of ``14 days after purchase,'' a large number of people returned the product for reasons such as ``It didn't fit me'' or ``I wouldn't use it.''

The number of users returning Apple Vision Pro increases rapidly, revealing hidden problems with Apple Vision Pro such as headaches and eye strain - GIGAZINE

Reports of returns were very noticeable, but it was reported that the return rate was 'about the same as a non-Pro iPhone.'

The return rate for Apple Vision Pro is ``same as a non-Pro iPhone'' and the conversion rate at some stores has reached 10-15% - GIGAZINE

This time, analyst Ming-Chi Kuo reported that the return rate for Apple Vision Pro was 'less than 1%' based on information about repair and remanufacturing lines that he investigated. 20% to 30% of users who returned the product also revealed that they didn't know how to set it up.

According to Mr. Kuo, demand for the Apple Vision Pro has subsided as the number of people purchasing it to 'just try it out' has subsided, but so far 200,000 to 250,000 units have been shipped, exceeding Apple's initial expectations. It seems that it was. However, he points out that shipments will not increase in the future unless attractive apps appear or prices are reduced.

In addition, Ben Lovejoy of the news site 9to5mac said, ``Mr. Kuo used to send out highly accurate Apple information, but now he is also sending out information based on speculation,'' and said, ``Mr. Kuo used to send out highly accurate Apple information, but now he is also sending out information based on speculation.'' While questioning the return rate figures calculated by Mr. Kuo, who he did not know, he stated, ``I would like to believe that the return rate has stabilized.''