The return rate for Apple Vision Pro is ``same as a non-Pro iPhone,'' and the conversion rate at some stores is 10-15%.
Apple's first headset-type spatial computing device '
Apple Vision Pro return rate appears low
https://appleinsider.com/articles/24/02/16/so-far-the-early-return-rate-on-apple-vision-pro-is-pretty-low
Apple Vision Pro: Returning $3,500 Device Over Comfort, Lack of Apps and Price - Bloomberg
https://www.bloomberg.com/news/newsletters/2024-02-18/apple-vision-pro-returning-3-500-device-over-comfort-lack-of-apps-and-price-lsrk88mq
Apple Vision Pro places browser and app windows on the pass-through video of the surroundings captured by the camera, allowing you to perform tasks you would do on a PC or tablet in space. You can find out what happens when you actually create a virtual work environment with Apple Vision Pro by reading the article below.
A movie showing what it's like to build a virtual work environment with Apple Vision Pro is now available, but some comments say ``It's not this smooth'' - GIGAZINE
On the other hand, it has been reported that some users are returning Apple Vision Pro within the 14-day deadline even though they have just purchased it. Some of the users who have returned the product have experienced ``severe headaches due to the weight of the headset'' and ``eye fatigue and pain,'' as well as the extremely high price of the device at $3,499 (approximately 520,000 yen). Users who feel that they won't use it often enough to pay for themselves also seem to be returning it.
The number of users returning Apple Vision Pro increases rapidly, revealing hidden problems with Apple Vision Pro such as headaches and eye strain - GIGAZINE
However, technology media AppleInsider points out that although there are certainly people who return Apple Vision Pro, the return rate is not increasing as rapidly as people say. A review of retail chain sources revealed that, at least as of February 16th at 1pm ET , Apple Vision Pro's return rate was no higher than other Apple products.
A senior employee at an Apple product retailer wrote on February 16, ``We've had a number of Apple Vision Pro returns over the past few days, but this is beyond what we typically see for new products across the region.'' 'I think it's on par with a non-Pro level iPhone after two weeks of release,' he told Apple Insider.
In the first place, Apple accepts returns for almost all of its products within 14 days of purchase, and it has also been factored in that a certain number of Apple Vision Pros will be returned. In addition, to measure return rates, it is necessary to find out the exact number of sales and returns, but it is difficult to measure return rates because users who purchase products online often return them in physical stores. thing.
According to sources, users who return Apple Vision Pro include those who return for biological reasons such as headaches or eye pain, and those who review Apple Vision Pro using the period between purchase and return as a 'free rental period.' It seems that it will be divided into media people. A source told AppleInsider that the latter group of 'shitty YouTubers' are the ones who return Apple Vision Pros the most.
On the other hand, foreign media Bloomberg points out that users who purchased the extremely expensive Apple Vision Pro immediately after its release are likely to be avid Apple fans. Still, the fact that Apple Vision Pro's return rate is equal to or higher than other Apple products indicates that there is certainly a problem with Apple Vision Pro.
Bloomberg reporter Mark Garman spoke to dozens of people who had actually returned Apple Vision Pro and asked them why they did so. As a result, they found that ``devices are heavy and cumbersome to manage,'' ``cause headaches and discomfort,'' ``lack of apps and video content,'' ``external monitors are not as productive as using Macs,'' and ``displays are We found that the main reasons for returning products were that the glare was too bright and the field of vision was narrow, causing eye strain, and that they felt isolated from family and friends.
That said, Apple Vision Pro's unprecedented new experience has the power to appeal to first-time users. In some stores where customers can try out Apple Vision Pro, the conversion rate after a customer demonstration is 10% to 15%, which is unusual for a product in Apple Vision Pro's price range. I am.
Mr. Garman himself is very fond of Apple Vision Pro, and said that he wrote the Bloomberg article using Apple Vision Pro.
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in Hardware, Posted by log1h_ik