How much has been added to Lawson's 'Too Much! Premium Roll Cake,' which has a '47% increase in total weight' and is creamy but has the same price as the regular version? Has the taste changed? I actually tried eating it to find out.
Starting February 6, 2024 (Tuesday), Lawson stores across the country will begin the ``Oversized Challenge,'' which will increase the weight of bento boxes and desserts by 47%. On February 5, 2024 (Monday), ahead of the start of the campaign, Lawson's popular sweet 'Premium Roll Cake' will be released with a 47% increase in weight called ' Morisugi! Premium Roll Cake .' Lawson sent me a sample of the regular product 'Sugisugi! Premium Roll Cake', so I checked to see how heavy it is and whether the taste changes as it becomes bigger. Saw.
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Below are the packages of 'Too Much! Premium Roll Cake' (left) and regular premium roll cake (right). The packaging of 'Too Much! Premium Roll Cake' is clearly large in volume. Both prices are 205 yen including tax.
The package states that 'total weight has increased by 47%.'
Comparing the raw materials for 'Too Much! Premium Roll Cake' (top) and the raw materials for the regular version (bottom), you can see that 'Too Much! Premium Roll Cake' contains gelatin. The names of the ingredients are listed in the order of their weight, but I'm concerned that the order of the ingredients is slightly different between the 'Too Much! Premium Roll Cake' and the regular version.
The calorie content is 408 kcal for the 'More Sugi! Premium Roll Cake' (right) and 220 kcal for the regular version (left).
I took it out of the package. The regular version is made by wrapping the cream into a cylindrical shape with sponge dough and then cutting it into rounds, but the ``Morisugi! Premium Roll Cake'' is sliced into rounds and then topped with more cream.
The bottom of 'Too Much! Premium Roll Cake' looks like this. It's no different from a regular premium roll cake.
I put it on a scale and measured its weight. If possible, I would like to know the weight without the container, but it was difficult to remove all the cream from the container, so this time I measured the weight including the container. 'Modori! Premium Roll Cake' weighs 118g and the regular version weighs 66g. Although it is not possible to make an accurate comparison because it includes the container, a simple calculation shows that the weight of the 'Morisugi! Premium Roll Cake' is approximately 1.79 times that of the regular version. This is a much larger increase than the official 47%. surprise.
When I took it out on a plate and observed it from the side, the thickness of the sponge dough was the same.
The regular version has a balance where you can enjoy plenty of cream and the taste of the sponge dough, but the 'More Too Much! Premium Roll Cake' has so much cream that you don't even have time to feel the texture and feel of the sponge dough. Masu. Since the raw material contains gelatin, I was imagining that the taste would be different from the regular version, but when I actually tried it, I didn't notice any noticeable difference.
By the way, the cross section of 'Too Much! Premium Roll Cake' looks like this.
'Morisugi! Premium Roll Cake' will be available at Lawson stores nationwide from Monday, February 5, 2024.
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