Apple finally overtakes Samsung to take first place in smartphone market share

Apple ranked first in smartphone market share in 2023. This is the first time since 2010 that a company other than Samsung has topped the list, and it is Apple's first time in history.

Apple Grabs the Top Spot in the Smartphone Market in 2023 along with Record High Market Share Despite the Overall Market Dropping 3.2%, According to IDC Tracker

Apple hits “all-time high” smartphone market share, takes #1 spot for 2023 | Ars Technica

According to market research company IDC, global smartphone shipments in 2023 will decrease by 3.2% from the previous year to 1.17 billion units, marking the lowest annual shipment volume in 10 years. Economic issues and inventory increases are likely to be cited as factors, but growth is expected to turn positive in the second half of the year, so a recovery is expected in 2024.

As for the breakdown by company, Apple has acquired 20.1% of the total market share, holding down Samsung with 19.4% and moving to the top. Apple's smartphone shipments in 2023 will increase by 3.7% compared to the previous year, while Samsung will decrease by 13.6% compared to the previous year. In 2023, Apple shipped 234.6 million units and Samsung shipped 226.6 million units.

After 3rd place is Xiaomi with 12.5%, OPPO with 8.8%, China Transsion with 8.1%, and others.

'Although we also saw strong growth in the second half of 2023 from lower-end Android players like Transsion and Xiaomi, the biggest winner is clearly Apple, which is in the top three,' said Nabila Popal, research director at IDC. Not only is it the only company to show positive growth every year, it is also the first company in history to hold the top spot for a full year, even as it faces tightening regulations and new competition from Huawei in its largest market, China. 'Apple's continued success and resilience is due in large part to its aggressive trade-in promotions and interest-free financing plans, as well as the growing trend of premium devices, which now account for more than 20% of the market.' I pointed it out.

According to tech media ArsTechnica, the average iPhone price is much more expensive than Android devices, so Apple usually does not take first place in the ranking of smartphone shipments. In contrast, Samsung's cheapest terminal can be obtained for about $ 50 (about 7,400 yen), so it is easy to gain market share.

According to market research firm Omdia, Apple's best seller in 2023 is the iPhone 14 Pro Max starting at 164,800 yen, second place is the iPhone 14 Pro starting at 149,000 yen, and third place is the iPhone 14 starting at 119,800 yen. This means that on average, devices sold for about 800 dollars (about 118,000 yen) throughout the year. This can be said to be a victory for Apple, which has steadily gained market share with mid-range to high-end models over Android, which is trying to gain market share with inexpensive devices.

'The overall shift in the top ranks of the market further highlights the intensity of competition in the smartphone market,' said Ryan Reith, vice president at IDC. Separately, we are also seeing a trend toward diversification in the overall Android market, with Huawei making a comeback and expanding rapidly within China, and brands like OnePlus, Honor, and Google increasingly producing high-end, highly competitive devices. In addition, there is active discussion about foldable devices and the AI functions of smartphones, so the smartphone field as a whole is heading into a very interesting era.'

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