Google Pixel's Japanese market share exploded to 12%, 6 times the same period last year, while iPhone's fell from 58% to 46%, falling below 50% for the first time in two years
In Japan, where the iPhone has a very
iPhones Sales in Japan Take Pixel Hit as Price Sensitivity Rises - Bloomberg
https://www.bloomberg.com/news/articles/2023-09-28/iphones-sales-in-japan-take-pixel-hit-as-price-sensitivity-rises#xj4y7vzkg
Smartphone sales down 22 percent in Q2, the worst performance in a decade | Ars Technica
https://arstechnica.com/google/2023/09/smartphone-sales-down-22-percent-in-q2-the-worst-performance-in-a-decade/
According to data reported by research company Counterpoint Research, Google Pixel's market share reached a record high of 12% in the three months from April 2023 (2023Q2), six times as much as a year ago. During the same period, iPhone market share fell to 46% from 58% in the same period last year.
These fluctuations are thought to be due to the rise in iPhone prices due to factors such as the weaker yen. In Japan, the price of iPhones has been rising every year due to the yen's depreciation, and the ``iPhone 15'' released in 2023 at 124,800 yen including tax is 30,000 yen cheaper than the ``iPhone 12'' released in 2020. The price has recently gone up.
In fact, 'iPhone 15' is the most affordable iPhone since 2007 - GIGAZINE
On the other hand, Google Pixel is relatively affordable, starting at a minimum of 82,500 yen even for the ``Pixel 7'' released in 2022, and the low-priced model ``Pixel 7a'' is priced at 60,000 yen including tax at the time of article creation. You can purchase it for 2700 yen. It is thought that this price difference has become attractive, and users who are not tied to the Apple brand are starting to use Pixel devices.
In particular, sales of the Pixel 7a in the first three weeks after its release increased by 74% compared to the previous model, and Counterpoint Research wrote , ``Showing an increasing positive response to Pixel smartphones in the Japanese market.'' I am . We also know that in the three months starting January 2023, Google overtook SHARP to become the second-largest brand in the Japanese market for the first time.
The best-selling smartphone in Japan in April 2023 was the iPhone 13, with a 22% share . The runner-up was the iPhone 14 at 12%, followed by the iPhone SE (3rd generation) at 8%, the iPhone 14 Pro at 7%, and arrows We at 5%.
Separately, there is also the view that the smartphone market itself is shrinking. According to a report by research company Canalys, smartphone sales in the North American market in 2023Q2 plummeted by 22% compared to the same period last year, resulting in the ``worst quarterly performance in over 10 years.'' However, Google is doing well in this market as well, and while Samsung and Motorola are all showing a decline in market share of more than 20%, Google is the only company showing a bright number with a 59% increase.
In Canalys' data, the number of 'Others' including small manufacturers has fallen significantly, so Ars Technica points out that 'this seems to represent further consolidation of the Android market', and that it is due to the decline of the smartphone market. As a result, manufacturers are expected to withdraw from the market one after another. Counterpoint Research published
Related Posts:
