Steam allows ``most games that use AI technology'', but does not allow live generation of sexual content

Game distribution platform Steam has announced that it will allow the release of ``the majority of games that use AI technology''. Game developers must disclose whether they use AI when publishing their games on Steam.

Steam :: Steamworks Development :: About AI content on Steam
https://steamcommunity.com/groups/steamworks/announcements/detail/3862463747997849619

With the advancement of image generation AI and text generation AI, there is also a growing movement to utilize content generated by AI in game development. However, when a game developer tried to publish a game that included AI-generated content on Steam around June 2023, Steam told him that the legal ownership of AI-generated content was unclear, and that the rights were not owned. Steam has shown a cautious attitude towards AI-generated content, such as receiving notifications that ``games containing AI-generated content cannot be released unless we can confirm that they are.''

Report that Steam is banning ``games that include AI-generated content'' - GIGAZINE

Valve, which operates Steam, has been talking with multiple game developers for several months since June 2023 to consider AI-generated content. On January 10, 2024, the official blog stated, ``Starting today, we will be changing the way games that use AI technology are handled.As a result of this change, the majority of games that use AI technology will be able to be released.'' ” and announced that it would allow the release of games using AI-generated content.

In allowing the use of AI-generated content, developers will be required to explain how AI will be used during game development and gameplay when submitting games. In addition, the information regarding AI disclosed by the developer will also be displayed on the game's sales page. The use of AI in games is divided into two categories: 'pre-generation' and 'live generation', and the details of each category are as follows.

・Pre-generation
'Pre-generation' includes all kinds of content such as 'art', 'code', and 'sound' generated using AI during game development. Developers must promise Valve that the game does not contain any illegal or infringing content and that the game is consistent with the marketing materials. Additionally, during game pre-release reviews, AI-generated content included in games will be reviewed in the same manner as regular content.

・Live generation
'Live generation' refers to any type of content that is generated by AI while the game is running. Live-generated content must follow the same rules as pre-generated AI content, and it must also clarify ``what measures are being taken to ensure that AI does not generate illegal content.''

In addition, Valve has also announced that Steam will be adding ``the ability to report illegal content that is live-generated while playing a game.'' The illegal content reporting function can be displayed as an in-game overlay, allowing users to immediately report illegal content when they encounter it.

In addition, Valve has specified ``adult-only sexual content created by live generation AI'' as the only exception, and has stated that it will no longer be possible to release games that include sexual content generation functions. I am.