Dec 07, 2023 13:00:00

McDonald's signs partnership with Google and announces that Google's AI will be applied to store operations from 2024

On December 6, 2023, the hamburger chain McDonald's announced that it had signed a strategic partnership agreement with Google. As part of the partnership, McDonald's has announced that it plans to implement Google Cloud's generative AI in its operations starting in 2024 to update systems and optimize operations.

McDonald's and Google Cloud Announce Strategic Partnership

https://corporate.mcdonalds.com/corpmcd/our-stories/article/mcd-google-cloud-announce-partnership.html

McDonald's says it will use Google AI to make sure your fries are fresh - The Verge

https://www.theverge.com/2023/12/6/23990900/mcdonalds-google-ai-cloud-generative

McDonald's said of its global partnership with Google: 'This is an important step in making our restaurant technology platform the most sophisticated and productive in the industry. 'We plan to leverage this to implement innovations faster and create an even better experience for our customers, employees and store associates.'

As a concrete initiative, McDonald's will update its official app and self-ordering system, which have 150 million users worldwide, as well as utilize generative AI on large amounts of store-related data to optimize operations. The aim is to improve the quality of life.

Additionally, some stores will be equipped with Google's

Distributed Cloud , which will allow McDonald's to 'leverage cloud-based software applications and, where appropriate, local software and AI solutions.' states.

Advantages of the implementation, McDonald's says, include the ability to 'unlock new insights into equipment performance and quickly create solutions that reduce complexity for store staff without disrupting operations. I can now focus on providing great customer service.'

'We believe there is significant growth opportunity for McDonald's digital business,' said Brian Rice, McDonald's executive vice president and global chief information officer. McDonald's scale with 10,000 stores can be leveraged to build optimal functionality, and AI can implement solutions at previously unimaginable speeds that can be leveraged in stores. ”.

Rice continued, 'By connecting stores around the world to millions of data points across our ecosystem, our tools become more sophisticated, resulting in an even better overall experience for our customers and store associates. ” he said.

'Through this partnership with McDonald's, Google Cloud will help McDonald's improve its business and customer experience,' said Thomas Kurian, CEO of Google Cloud. 'We will support McDonald's restaurants around the world. By combining McDonald's heritage and scale with Google Cloud's AI technology, we will redefine how the industry works and what people expect.' I am.