Nov 13, 2023 12:35:00

In order to restore a deceased actor using AI and have him appear in a movie, etc., it is necessary to obtain consent while he is still alive.

The strike carried out by Hollywood actors and screenwriters demanding ``regulation of AI that takes away jobs'' ended on November 10, 2023, after becoming the longest strike by Hollywood actors in history . Through this strike, the American Federation of Television and Radio Artists (SAG-AFTRA) has succeeded in signing a $1 billion (approximately 150 billion yen) contract with a Hollywood movie studio. The contract also includes protections against 'AI copies of deceased actors.'

SAG-AFTRA Approves Deal, Reveals Major Wins in AI Fight
https://www.rollingstone.com/tv-movies/tv-movie-news/sag-aftra-studio-deal-artificial-intelligence-actors-1234873708/

The Screen Actors Guild's strike-ending deal has entered its final step - The Verge
https://www.theverge.com/2023/11/11/23956660/sag-aftra-actors-strike-deal-approved-streaming-revenue-ai

SAG-AFTRA’s Fran Drescher & Duncan Crabtree-Ireland On “Dealbreaker” Moment To End Strike – Deadline
https://deadline.com/2023/11/sag-aftra-dealbreaker-moment-end-strike-1235600036/

SAG-AFTRA leadership reveals 7% minimum pay rise, AI protections, streaming bonus | News | Screen
https://www.screendaily.com/news/sag-aftra-leadership-reveals-7-minimum-pay-rise-ai-protections-streaming-bonus/5187802.article

SAG-AFTRA Board Sends Deal to Members for Ratification
https://variety.com/2023/biz/news/fran-drescher-sag-aftra-strike-end-1235786973/

Actors To Vote On Strike Deal After SAG-AFTRA Board Approves Contract – Deadline
https://deadline.com/2023/11/sag-aftra-vote-board-unanimous-1235599957/

SAG-AFTRA Board Approves New Deal – The Hollywood Reporter
https://www.hollywoodreporter.com/business/business-news/sag-aftra-board-approves-new-deal-1235644530/

Actors to Hollywood movie studios on Friday, November 10, 2023, as 86% of SAG-AFTRA's board of directors voted in favor of a tentative agreement being negotiated with the Association of Motion Picture Producers (AMPTP) strike has finally come to an end . SAG-AFTRA has announced that it will hold a ratification vote for its members, subject to approval by its board of directors.

Under the new agreement between SAG-AFTRA and AMPTP, a percentage of streaming content revenue will be paid to SAG-AFTRA members. In addition, SAG-AFTRA union members are expected to receive salary increases twice a year, with a 7% salary increase after ratification of the contract and an additional 4% expected in July 2024, bringing the benefits increase rate to 11.28%. Looks like it's going up too. The Actor Wage Increase deal also calls for a 153% pay increase for actors who appear in series.

A major point of contention in the contract between the two parties was the handling of AI technology. In recent years, with the development of AI technology, there have been cases in which

digital copies of actors are created using AI, but problems have also arisen in which AI technology is used to imitate Hollywood actors without permission and use them for advertising purposes. I was there.

Previously, AMPTP had sought to allow movie studios to use actor scans to create digital copies after an actor's death without the consent of the actor's family or SAG-AFTRA. -Apparently it was not recognized by AFTRA.

'We've been in very serious discussions with large companies about replicas of actors created using generative AI,' said Duncan Crabtree, executive director and lead negotiator at SAG-AFTRA. ``If AI is used to create a digital copy with the actor's facial features, the company must ask the actor for consent.'' He also said that this rule also applies to 'deceased actors.'

The agreement signed by SAG-AFTRA and AMPTP also includes guidelines for images and likenesses of actors used to train generative AI, so Crabtree said, ``This agreement protects members from AI threats.'' 'We succeeded in securing unprecedented compensation provisions.'

AMPTP also said that the tentative agreement with SAG-AFTRA 'will provide the largest contractual benefits in the union market and will include broad agreements and compensation protections for the use of AI.' explains.