Actors union SAG-AFTRA agrees to an agreement in which actors' voices will be created by AI and used in games
The American Federation of Television and Radio Artists (SAG-AFTRA), a labor union representing approximately 160,000 American actors, announced that it has signed an agreement regarding AI audio with Replica Studios, an AI audio technology company. Did. This agreement paves the way for the use of AI-generated voices for actors in games.
SAG-AFTRA and Replica Studios Introduce Groundbreaking AI Voice Agreement at CES | SAG-AFTRA
Replica Studios - SAG-AFTRA and Replica Studios Introduce Groundbreaking AI Voice Agreement at CES
SAG-AFTRA Signs Deal With AI Voiceover Studio for Use in Video Games
https://variety.com/2024/biz/news/sag-aftra-ai-voiceover-studio-video-games-1235866313/
The agreement between the parties will allow Replica Studios to work with SAG-AFTRA members to securely create and license digital voices for actors. Licensed digital audio can be used in games and other interactive content from pre-production to final release.
In 2023, SAG-AFTRA went on the longest strike in Hollywood history and won contracts that improved treatment for actors in streaming productions and AI technology. For example, with modern technology, it is possible to recreate a deceased actor's appearance in a movie rather than using archival footage, but a new contract won in a strike allows movie studios to In order to bring an actor back to life using AI technology to appear in a movie, consent must be obtained while the actor is still alive.
In order to restore a deceased actor using AI and have him appear in a movie etc., it is necessary to obtain consent while he is alive - GIGAZINE
SAG-AFTRA's agreement with Replica Studios allows for the same type of agreement in audio as well. In addition to requiring consent from actors to use AI-generated digital voices, the Act also requires actors to be able to choose whether to allow the continued use of digital voices in new works.
“As game studios seek more efficient ways to create games, advances in AI technology will help voice 'This agreement highlights the importance of protecting actors' rights. This agreement provides full informed consent and fair compensation for the use of SAG-AFTRA members' voices and performances.' Ta.
He also said that since SAG-AFTRA is conducting similar negotiations with other major game studios, he hopes that the precedent with Replica Studios will have a positive impact on negotiations with other companies.
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