Elon Musk's X and Paris Hilton partner to create promotional video for 'live shopping feature'
X has announced a partnership with influencer and businesswoman Paris Hilton, who has 16.6 million followers, to produce four videos a year featuring live shopping features.
Paris Hilton Inks Content and Commerce Deal With Elon Musk's X/Twitter
Elon Musk's X to test livestream shopping in partnership with Paris Hilton | TechCrunch
https://techcrunch.com/2023/10/02/elon-musks-x-to-test-livestream-shopping-in-partnership-with-paris-hilton/
On October 2, 2023, X CEO Linda Yaccarino reported in the Post that the company had entered into a partnership with Paris Hilton and 11:11, the media company where she is chairman and CEO.
The queen of pop culture, music, business, and TV is #Sliving on X. @ParisHilton welcome to the @X family, we're excited to launch an official partnership with you and your next-gen media company 11:11. Together we're going to create a launchpad for new initiatives in video and… pic.twitter.com/7ctohyn3Nb
— Linda Yaccarino (@lindayaX) October 2, 2023
Hilton added, 'Today, we're excited to announce our official partnership with I'm coming,' he posted a statement.
Officially in my @X era. #Sliving ????✨???? pic.twitter.com/D6S8YjQglh
— ParisHilton (@ParisHilton) October 2, 2023
As a result, X and Mr. Hilton have decided to produce four pieces of original video content a year, including one themed around the live shopping feature. Hilton will also serve as a launch partner for X as it releases new consumer products, services and features, the companies said.
What is particularly noteworthy about this partnership is X's live shopping function. This feature allows you to watch streams, chat, and shop in one window. Specifically, users will be able to browse and click through a catalog of products from Hilton's livestream, then visit the site and purchase items from an in-app browser.
Up until now, X has been focusing on the paid service X Premium, formerly known as Twitter Blue, so other projects have been put on the back burner, but from around September 2023, it will also start working on live streaming. Now I can show you.
During the live streaming that Mr. Musk conducted at the U.S.-Mexico border on September 28th, there was some clumsiness that caused the video to freeze in the middle, but on October 2nd, he succeeded in broadcasting a live game play on a trial basis. I am.
Just a quick test of X video game streaming https://t.co/5NCsDczpT4
— Gamer (@cyb3rgam3r420) October 2, 2023
TechCrunch, an IT news site that covered this partnership between X and Hilton, said, ``It is unknown whether consumers want to shop on X or on social media.Meta will introduce a live shopping feature on Instagram on October 1st. Meanwhile , TikTok is expanding its live shopping service and just launched TikTok Shop in the United States in September. clearly still believe in the potential of live shopping.'
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