YouTube's cheapest ad-free paid plan 'Premium Lite' will be discontinued



YouTube has announced that it will end its low-priced subscription plan ' YouTube Premium Lite ' that allows you to watch videos without ads, which was offered in some European countries, on October 25, 2023.

YouTube is axing its ad-free Premium Lite subscription plan - The Verge

https://www.theverge.com/2023/9/25/23889917/youtube-premium-lite-subscription-discontinued-retired



On YouTube, ads may be displayed or played while watching videos or live broadcasts. YouTube Premium, which has been available since 2018, is a paid subscription plan that allows you to watch videos without ads, as well as offline and background playback of videos, use of YouTube Music, and early experience of new YouTube features. .

Ad-free & offline playable 'YouTube Premium' and music streaming service 'YouTube Music' now available in Japan - GIGAZINE



``YouTube Premium Lite,'' a plan that focuses on this YouTube Premium function only to ``hide ads,'' will be available in some European countries such as Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden in 2021. I did. While regular YouTube Premium costs 11.99 euros (approximately 1,890 yen) per month, YouTube Premium Lite is characterized by a low price of 6.99 euros (approximately 1,100 yen) per month.

However, the IT news site The Verge reports that an email was sent to YouTube Premium Lite subscribers stating, ``After October 25, 2023, YouTube Premium Lite will no longer be available.'' The email also stated that users had to choose between ``returning to watching YouTube with ads'' or ``subscribing to YouTube Premium.'' However, YouTube Premium Lite subscribers will be offered a one-month free trial of YouTube Premium.



There is also a thread on ResetEra , an overseas online forum, in which YouTube Premium Lite subscribers have received similar emails. I have no complaints about YouTube Premium if the plan price stays the same.'' ``I don't think it's a bad idea if you limit your music streaming services to YouTube Music.'' ``I use YouTube Music, so YouTube Premium is acceptable, but YouTube 'It's terrible when videos related to artists you check out on Music take over your YouTube feed,' said one commenter.

in Web Service, Posted by log1i_yk