YouTube announces ``three principles for utilizing AI while protecting artists and works'' in partnership with major music companies

YouTube, which distributes various music videos and music, has partnered with music giant Universal Music Group to 'enhance the creative and unique expression of music while using generative AI to protect artists and their work.' 3 Principles for

Our principles for partnering with the music industry on AI technology
https://blog.youtube/inside-youtube/partnering-with-the-music-industry-on-ai/

An artist-centric approach to AI innovation
https://blog.youtube/news-and-events/an-artist-centric-approach-to-ai-innovation/

According to YouTube, in 2023 alone, the total number of views of video content related to generated AI on YouTube exceeded 1.7 billion, and YouTube itself collaborated with music partners including Universal Music Group to develop an AI framework. It is being developed. YouTube states, 'We have established three core principles to help enhance the unique creative expression of music while protecting the integrity of music artists and their work.'

Principle 1: AI exists and we embrace it responsibly with our music partners
“Generative AI advances are no longer a foregone future, and millions of people are already using AI in many aspects of their daily lives, from finding useful information to being creative and productive,” YouTube said. I am,' commented. In order to tackle AI head-on, he established a program called `` Music AI Incubator '' that collects insights on experiments and research on generative AI being developed on YouTube. Not only YouTube but also famous artists, composers, producers and entrepreneurs will participate in this program.

Principle 2: AI brings a new era of creative expression, but it must include appropriate protections and open opportunities for musical partners who decide to participate
YouTube has introduced a system called 'Content ID' for copyright protection. This means that the original creator will get a share of the revenue if the legitimate content owner allows the reuse of the material of the video uploaded to YouTube. YouTube said, 'A new era of generated content has arrived, giving us an opportunity to rethink and evolve. We will further strengthen our focus on helping artists and creators make money on YouTube. We would like to continue to do so, and we will continue to work with our partners in the future.”

Principle 3: YouTube has built industry-leading trust and safety organizations and content policies, and will expand them to meet AI challenges
YouTube said, 'Generative AI systems can add to current challenges such as trademark and copyright abuse, misinformation and spam. But AI can also be used to identify this kind of content.' From Content ID to the policies, detection and enforcement systems that keep YouTube safe, we continue to invest in AI technologies that help protect our community of viewers, creators, artists, songwriters and more. I will come,' he said.

“AI is amplifying the human imagination and enriching musical creativity in surprising new ways, and we need to strike a balance,” said Sir Lucien Grange, chairman and CEO of Universal Music Group. and commented. He added, “Artificial intelligence was built to augment human creativity, not vice versa. AI will never replace human creativity. 'Because there's always been a lack of that essential brilliance, the intention, that drives us to do. From Mozart to the Beatles to Taylor Swift, genius is never an accident.'