A fine of 1 billion yen for selling higher than the unit price by pretending that Dell is discounting the additional monitor
by
Dell's subsidiary, Dell Australia, has been sued by the Australian Consumer Competition Commission (ACCC) for misleading users by misleading users by stating that when purchasing a PC, you will receive a significant discount if you purchase an additional monitor. I found out that I was fined 10 million Australian dollars (about 1 billion yen).
$10m penalty for Dell Australia for misleading representations about discount prices of computer monitors | ACCC
https://www.accc.gov.au/media-release/10m-penalty-for-dell-australia-for-misleading-representations-about-discount-prices-of-computer-monitors
Dell Australia fined by regulators over 'misleading' device discount tactics | ITPro
According to a statement from the ACCC, Dell Australia misled users into thinking that when they purchased a desktop, laptop or notebook PC, it would be cheaper to purchase a monitor together.
Dell Australia advertised 'big discounts when you buy them together', but in reality many customers paid more than they would have if they bought the monitors individually. According to ACCC, more than 5,300 monitors have been sold this way.
An example of misrepresentation provided by the ACCC. By purchasing with a desktop PC, 'AW2521H' is displayed as if 60% off from 2389 Australian dollars (about 225,000 yen) to 955.6 Australian dollars (about 90,000 yen). The price of the AW2521H when it was released in Japan was about 90,000 yen. Even if the price varies by region, the discounted price seems closer to the regular price.
Regarding the fines against Dell Australia, ACCC Chairman Liza Carver said, 'Misrepresenting prices or inflating discounts is a serious violation of consumer law and will result in significant penalties. It sends a strong message to companies that this will be the case.'
Related Posts:
in Note, Posted by logc_nt