Meta is planning to implement `` Lincoln Narikiri AI '' and `` Surfer AI that proposes travel plans '' on SNS in September 2023

Meta, which owns Facebook and Threads, will introduce AI-powered chatbots imitating characters such as the 16th President of the United States Abraham Lincoln as early as September 2023 to bolster its social media. reported by the British financial newspaper Financial Times.

Meta prepares chatbots with personas to try to retain users | Financial Times

According to three people who provided information to the Financial Times, the chatbot that Meta is introducing is called 'persona' among employees. Chatbots take the form of a variety of characters, some being considered, such as talking like Abraham Lincoln, or advising travel options in a surfer-esque style.

Chatbots may appear as early as September, and Meta is rushing to develop AI for the purpose of providing new search functions and recommendation information. Behind this is the development competition over AI, which has been intensifying in Silicon Valley since OpenAI, which is supported by Microsoft, released ChatGPT.

Such chatbots are already being brought to market by rival companies. For example, Character.ai, one of the up-and-coming AI startups, will move from fictional characters like Nintendo's Mario and Mobile Suit Gundam's Char Aznable to real people like Elon Musk and President Joe Biden in 2022. Until now, we have announced a service that allows you to talk with various personalities.

'Character.AI' that allows you to chat with AI's Elon Mask and Queen of Succubus & create your own chatbot - GIGAZINE

Experts warn that if chatbots are introduced to social networks, they will not only be used to enhance user engagement, but will also be used to collect vast amounts of personal information.

Ravit Dotan, who studies AI ethics at AI & Data Ethics, said, 'Once a user talks to a chatbot, it really exposes a lot of data to companies, and companies can use that data. 'This is not only a privacy issue, but also a potential 'manipulation and nudge ,' where companies manipulate users.'

Meta has invested heavily in generative AI, a technology that generates text, images and code, and in August 2023 released a commercially available large-scale language model `` Llama 2 ''.

Meta releases a commercially available large-scale language model 'Llama 2' for free, and cooperates with Microsoft and Qualcomm to optimize for smartphones and PCs-GIGAZINE

On the other hand, Meta is nervous about whether the chatbot does not contain prejudice and a bug called `` hallucination '' that causes incorrect output, and is especially careful to monitor it. I am vigilant at home. From this point of view, a Meta insider said, ``Perhaps Meta will incorporate technology into the chatbot that examines the user's question and confirms that it is an appropriate question.''

The Financial Times has reached out to Meta for comment, but has not yet received a response.