British government announces that it will establish legal regulations to strictly deal with malware advertisements and fraudulent advertisements on Google and social media
The British government has announced that it will take stricter measures against ``fraudulent ads using fake celebrities'' and ``ads containing malware'' on social media platforms and services like Google ads. Did.
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On July 25, 2023 local time, the Department for Digital, Culture, Media and Sport, one of the UK's administrative agencies, announced that it would introduce new rules to make the internet advertising industry 'fit for the digital age'. bottom. This is also to prevent fraudulent advertising with fake celebrities and influencers.
The Ministry of Digital, Culture, Media and Sport said: “Ads with fraudulent celebrity endorsements for financial fraud; I often see advertisements that should be prohibited by British law on the Internet, such as advertisements,' he said, pointing out that there are too many inappropriate advertisements on the existing Internet.
The new legal regulation to be introduced by the Ministry of Digital, Culture, Media and Sports encompasses ad tech companies such as Google, which act as intermediaries for internet advertising, as well as the operators of the apps, websites and social media accounts that display ads. It's meant to crack down.
Regarding this legal regulation, the Ministry of Digital, Culture, Media and Sports explained that 'we will address the most serious risks related to online advertising through a variety of targeted legal and non-legislative measures.'
To combat illegal online advertising, the Ministry of Digital, Culture, Media and Sports is moving to create new legal regulations. The legislation, if enacted, would allow the entire internet advertising supply chain to be held accountable, from major platforms to website operators, ad tech intermediaries and influencers.・Ministry of Sports explains.
According to the report of the economic newspaper Financial Times, PR posts by influencers are also subject to regulation. In addition, social media, search engines, websites, etc. are required by law to introduce systems that prevent minors from seeing advertisements for content and services (alcohol, gambling, etc.) that are only accessible to adults. pattern.
The UK government has already introduced measures to ban fraudulent advertising on social media and search engines through the Online Safety Bill. However, the proposed new rules are aimed at the so-called ad tech supply chain and are expected to complement the Online Safety Bill.
As part of what the UK government calls an online advertising programme, the Department for Digital, Culture, Media and Sport will now discuss possible legislation, including recommendations for regulators to oversee the new rules, the statement said. I am planning to go.
According to the Department for Digital, Culture, Media and Sport, the amount spent on advertising in the UK in 2022 will be approximately £34.8 billion (approximately 6.32 trillion yen), of which Internet advertising will account for three quarters. It seems that there is. However, it is mentioned that malicious marketing has increased rapidly with rapid growth, and fraudulent advertisements have become prevalent.
John Whittingdale, Minister for Media and Data at the Department of Digital, Culture, Media and Sport, said: 'Internet advertising is steadily gaining share of the advertising industry, but the rules governing it are lagging behind. ' said.
According to regulations that came into effect in 2021 in the United Kingdom, Google, which operates YouTube, said, ``Ads that introduce alcohol, gambling, prescriptions, etc. to people who are not logged in to a Google account or who cannot confirm that they are over the age of 18. We have introduced measures to prevent people from seeing
Google and YouTube strengthen protection under the age of 18, options to remove images from search results, change default settings when uploading videos, etc.-GIGAZINE
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