It is pointed out that advertisements of large companies are displayed next to neo-Nazi propaganda tweets on Twitter



Technology media Gizmodo reported that Twitter is posting ads for famous brands and large companies such as Disney and Microsoft next to neo-Nazi propaganda tweets.

Twitter Runs Ads for Disney, MSFT, NBA Beside Neo-Nazi Videos
https://gizmodo.com/twitter-ads-disney-microsoft-nba-neo-nazi-videos-elon-1850549017



The 2017 neo-Nazi propaganda film Europa: The Last Battle has been certified by the Anti-Defamation League as a ' historical revisionist work about World War II.' 'The film is popular with white supremacists and anti-Semites, who often use the film to recruit new individuals to their hateful ideology,' the Anti-Defamation League said. increase.

Prior to its acquisition by Elon Musk, Twitter tried to restrict this kind of neo-Nazi content. However, at the time of writing, Twitter allowed prominent neo-Nazi leaders like Richard Spencer to join Twitter Blue for freedom of speech.

In addition, if you search for 'Europa: The Last Battle' on Twitter, you will see advertisements for large companies and famous brands next to a video clipping a scene from a movie. points out.

Examples of companies and brands whose ads appear next to neo-Nazi content include the NBA, Bitdefender , and the Federal Home Loan Mortgage Corporation.




They list Microsoft, Adobe, Disney, HarperCollins , and more.




Gizmodo also conducted its own investigation on this and confirmed that advertisements of big companies and famous brands such as Disney, Microsoft, NBA, Adobe are displayed next to the clip of 'Europa: The Last Battle'. increase.

Gizmodo said, ``Twitter has experienced multiple layoffs since it was acquired by Mr. Musk, which has weakened its trust and safety and advertising teams. Twitter's brand safety features are weak ( In this case, the tweeted video is 'media depicting hateful acts' and is against Twitter's policy .'

Gizmodo wrote, ``The controversy caused by advertising next to neo-Nazi content leads brands to avoid advertising on social networks.'' I am pointing out the possibility of connection.

According to research firm SensorTower , of the top 1,000 advertisers Twitter had as of September 2022, before Musk acquired Twitter, they were still advertising on Twitter as of February 2023. was revealed to be only 625 companies.

Pathmatics, another digital marketing analytics company, has also released survey data that Twitter is losing about half of its top advertisers.

More than half of Twitter's major advertisers stopped advertising, and advertising revenue plummeted-GIGAZINE



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