Intel announces that it will redefine the ``Core'' brand of the processor, the new brand ``Core Ultra'' is added and ``i'' disappears from the brand name



Intel has rebranded the processor brand 'Core' for clients and announced the appearance of ' Core Ultra ' as a new brand in addition to 'Core'. At the same time, the 'i' attached to the Core brand number so far will disappear.

Intel Announces Major Brand Update Ahead of Upcoming Meteor Lake...

https://www.intel.com/content/www/us/en/newsroom/news/intel-announces-major-brand-update-upcoming-meteor-lake-launch.html



New Brand for a New Era-Intel
(PDF file) https://download.intel.com/newsroom/2023/client-computing/Intel-Brand-Update-Media-Deck.pdf



It was rumored in May 2023 that Intel was looking to redefine consumer CPU branding.



The biggest change is that the 'i' is removed from the CPU name. The number 'i' was added to the number in the Core series from the 4th generation adopting the Haswell microarchitecture that appeared in 2013, depending on the grade Core i3, Core i5, Core i7, Core i9 (6th generation or later) ) were separated. However, as a result of the rebranding, there will be three Core sub-brands 'Core 3', 'Core 5' and 'Core 7'.



In addition to the usual 'Core', the 'Core Ultra' brand, which is a higher model, will also be born. There are three sub-brands of Core Ultra: 'Core Ultra 5', 'Core Ultra 7' and 'Core Ultra 9'.



In addition, until now, the brand name included the number of generations, such as 'Intel 11th generation Core i3' and 'Intel 12th generation Core i7', but the new brand will no longer include the generation name. , 'Core 3 14XXX' will indicate the generation only in the model number.

However, the leak of the benchmark results that triggered the rumor of Intel's rebranding shows the model number 'Intel [R] Core [TM] Ultra 5 1003H', so this rebrand triggered the generation. may also be reset.



It is planned that the new brand will be deployed at the same time as the announcement of the 14th generation codenamed 'Meteor Lake'. ``Meteor Lake will be a turning point in Intel's client processor roadmap, because Meteor Lake is the first client processor manufactured on the Intel 4 process node,'' Intel said.

The 'Meteor Lake' generation CPU is expected to appear in the latter half of 2023 for notebook PCs and in the latter half of 2024 for desktop PCs, so the letter 'i' will disappear from the Core CPU package It's still some time away.

in Hardware, Posted by log1i_yk