Jan 04, 2023 23:00:00

The actual income of a famous channel with less than 3 million subscribers on YouTube is like this, what is the annual income if you continue to post Lego works?

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Brick Experiment Channel '', which posts LEGO works on YouTube, has openly disclosed the actual state of revenue from channel management over the past five years.

My Youtube earnings | Brick Experiment Channel
https://brickexperimentchannel.wordpress.com/2022/11/19/my-youtube-earnings/

The Brick Experiment Channel was opened in December 2017 and registered with the YouTube Partner Program in June 2018. The total revenue from there until October 2022 is $ 664,000 (about 86,840,000 yen), which translates to earning $ 12,500 (about 1.63 million yen) per month . Most of the revenue is from YouTube ads, and some is from YouTube Premium. I haven't received any super chats. The

RPM (revenue metric per 1000 video views) is $0.94 and the view-based CPM (the cost advertisers pay for 1000 video views) is $3.20. That's what I'm talking about.

Expenses are 30,400 dollars (about 3.97 million yen) spent on Lego fee and shooting equipment. Approximately 5% of revenue.

The number of channel subscribers is 2.9 million, and the total number of video views is 705 million. The average number of views per video is 10.8 million, and the average video length is 8 minutes. The evaluation is 96.9%, which is quite high overall.

The most popular video is the following movie that challenges obstacle climbing with various Lego cars. Posted in January 2021, it has been viewed 83 million times so far.

Making Lego Car CLIMB Obstacles-YouTube


The Brick Experiment Channel also published the results of examining more than 100 Lego-related channels with more than 10,000 subscribers on YouTube and describes these creators as 'successful people'.

According to the results, on average, Lego-related channels have been running for nine years and have 470,000 subscribers. The number of videos is 504, and the number of views is 208 million. At the pace of uploading videos once a week, it has acquired 410,000 views. RPM is similar to Brick Experiment Channel, and monthly advertising revenue is about $ 1800 (about 230,000 yen).

A graph showing the relationship between monthly revenue (vertical axis) and the number of subscribers (horizontal axis) in Lego-related channels. Red marks indicate Brick Experiment Channels.

From this result, it seems that `` Lego is profitable! There are hundreds and thousands of such creators.'

The Brick Experiment Channel publishes many other data as well. For example, the following is a graph showing the percentage of videos with high ratings (horizontal axis) and the number of views (horizontal axis). can be seen.