A discussion arises about `` a mechanism to sell tickets fairly on the net by avoiding fierce competition between resellers and fans ''
When concert tickets for popular artists go on sale, many fans and resellers flock to online ticketing sites, leading to fierce competition, also known as ticket wars. When software engineer
How To Sell Tickets Fairly | Barnabas Kendall
https://barnabas.me/blog/2022/11/selling-tickets-fairly/
In November 2022, pre-sale of tickets for the US tour of popular singer Taylor Swift began, but a system failure occurred due to a rush of applications that exceeded the expectations of the ticket sales company. The scheduled general sale was canceled , and the Department of Justice investigated the sales company, Ticketmaster , for alleged abuse of its monopoly position.
Mr. Kendall takes up this case and argues that there is a problem not only with Ticketmaster, which monopolizes the ticket sales market in the United States, but also with the existing ticket sales method in the first place. The mainstream ticket sales method in the United States is a type in which all tickets are sold at the same time, but this is a factor that many users, including not only fans but also resellers, rush to the sales site all at once. Kendall goes so far as to say that it's hard to intentionally create a system that is so chaotic and hostile to users.
Therefore, Mr. Kendall proposes a '
Mr. Kendall explains that if Dutch auction is adopted as a concert ticket sales method, the following scenarios can be considered.
1: Six months before the concert is held, ticket sales begin at a high price of $ 2000 (about 280,000 yen) per seat. The minimum ticket price is set at $20 (approximately 2,800 yen), and the price will drop linearly in the six months leading up to the event.
2: Since the ticket will drop from $ 2000 to $ 20 in 180 days, the ticket price will be $ 11 (about 1500 yen) per day and $ 0.46 (about 50 yen) per hour. The ticket sales page displays current ticket prices and the number of seats remaining.
3: If you purchase a ticket 14 days before the concert, the price will be $ 174 (about 24,000 yen). Once your ticket purchase is approved, you can select and purchase any available seat.
The advantage in this scenario is that it is much less likely that all users will be flooded at the same time as the sale starts, as ticket prices will obviously drop over time. Also, in areas with many wealthy residents, it may be sold out at an early stage, but in relatively poor areas, the chances of purchasing at a lower price will increase, and the appropriate price will be determined naturally. And Kendall argues that the risk of resellers buying up tickets early will increase as official prices become progressively cheaper.
When the blog was featured on the social news site Hacker News, many users gave mixed opinions.
How to sell tickets fairly | Hacker News
A user named buro9 who has worked in the music industry has commented that this idea is technical and does not work in reality. According to buro9, organizers hope to sell 80% of their tickets in a week or so, and have full sales data to gain insight into venue size and dates. He also claimed that the artist wanted to make sure that as many fans as possible, including young and poor fans, could attend, and that selling tickets at such a high price would go against this wish. ``The idea that the rich deserve a ticket more than the poor is the exact opposite of every artist I've worked with,'' he said.
Buro9 argued that after 10 years of working with many famous bands on two labels, artists do not make 'the value they draw from their fans' their top priority. A big star like Taylor Swift can't perform concerts often enough for every fan in the world to attend. I would argue that it would be the worst option.
Another user pointed out that the Dutch auction has the drawback of ``I don't know the lowest available ticket price.'' Buyers who don't have much money are worried that if they wait until the tickets become cheaper, they may sell out, and the risk of spending money that shouldn't be touched increases. I'm here. While there was an opinion that ``the truly fair ticket sales method is the public lottery,'' there were also comments referring to the lottery system in Japan and advance sales using fan clubs.
And Mr. Kendall has posted a follow-up blog to the comment sent to Hacker News.
Fair Tickets Follow-up | Barnabas Kendall
https://barnabas.me/blog/2022/11/fair-tickets-followup/
Kendall concedes that the main objection would be that Dutch auctions benefit no one except wealthy fans. In response to the objections claiming the needs of organizers and venues, he said, ``Prioritizing the system over fans leads to the current corrupt confusion.'' He points out that it is unlikely to have the adverse effects claimed in the thread because it is just different.
In addition, Kendall argues that adopting a Dutch auction will greatly reduce the discomfort users feel when purchasing tickets, so it should be worth noting for artists who want to focus on fans. In addition, he argued that the gradual decline in prices would give enthusiastic users the possibility of getting cheap tickets at the last minute.
He added, 'I agree with the idea that it's unfair for the rich to hoard the good stuff all the time. I don't know how fair or charitable ticket sales work, but that's my focus.' As a consumer, I used the word 'fair' in the sense that I would expect a purchase to be made with minimal problems,' he said, referring to the word 'fair' in introducing Dutch auctions. I admit that using the was confusing.
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