As soon as former President Trump's account was revived on Twitter, Apple's Phil Schiller closed his Twitter account, the beginning of the battle between Earon Mask and Apple / Google

by Dave Schumaker

Apple Fellow Philip Schiller has deleted his Twitter account. Appleinsider and others point out that it was an event immediately after Elon Musk, who acquired Twitter, revived the frozen account of former President Donald Trump, and that the change in the platform environment may have been the reason.

Apple Executive Phil Schiller Deactivates Twitter Account - MacRumors
https://www.macrumors.com/2022/11/20/phil-schiller-deactivates-twitter-account/

Apple Fellow Phil Schiller quits Twitter | AppleInsider
https://appleinsider.com/articles/22/11/20/apple-fellow-phil-schiller-quits-twitter

Apple, Google to Serve as Gatekeepers and Beneficiaries of $8 Twitter Blue - Bloomberg
https://www.bloomberg.com/news/newsletters/2022-11-20/apple-google-to-serve-as-gatekeepers-and-beneficiaries-of-8-twitter-blue-laph0obf

Mr. Schiller often advertises Apple's products and services on Twitter, and about 270,000 people followed Mr. Schiller. There is no official explanation as to why Mr. Schiller deleted his account, but it was just after Mr. Musk decided to revive Mr. Trump's account. It is speculated that the strong arm posture of Mr. Schiller may have influenced his will.

Mr. Mask added major reforms to Twitter's subscription service ``Twitter Blue'' and said, `` We need to get half of our revenue from subscriptions, '' and will focus on subscription services to increase profitability. I am showing my posture.

Regarding this stance, Bloomberg pointed out that 'a stalemate with Apple and Google over fees and content is expected.' Both companies collect fees from content purchased on their respective platforms, but the fees are a hindrance to Musk, who wants to increase his earning power.

Mr. Mask said about these fees, ``The polarization of iOS / Android has clearly made the app store usage fee too high.The app store fee is a 30% tax hidden on the Internet.'' Bloomberg said it's possible that Musk could come up with some means of circumventing the fees because of his frustration.

While I expect lots of leeway, there is a real scenario in which Apple/Google remove Twitter because of content moderation issues or because Twitter decides to bypass the 15%-30% cuts. Notably, we appear to now know how Apple's App Store chief feels about the new Twitter. https://t.co/PCjOEsWA1L pic.twitter.com/LWjFCgxINA

—Mark Gurman (@markgurman) November 20, 2022