Apple updates App Store review guidelines and NFT sales are OK
Apple has updated the
App Store Review Guideline updates now available - Latest News - Apple Developer
https://developer.apple.com/news/?id=xk8d7p8c
App Store guidelines updated with new rules for NFT, ad managers
https://9to5mac.com/2022/10/24/app-store-guidelines-updated-nft-ad-managers/
Apple Updates App Store Review Guidelines Around Social Media 'Boosts,' Matter, NFTs and More [Updated] - MacRumors
https://www.macrumors.com/2022/10/24/apple-updates-app-store-review-guidelines-2/
11 items were revised. There are some minor wording changes and additions, but the big change is that we can now sell NFTs using the in-app billing system. However, it is NG that the mechanism that the function of the application is lifted by possessing NFT is NG. In addition, it was clearly stated that the use of app-specific methods such as cryptocurrencies and cryptocurrency wallets to release content and functions is prohibited.
In addition, although a 'demo account' was previously required for screening, it is now possible to provide a demo mode that allows full functionality.
The whole guideline change contents are as follows. In order to make it easier to compare before and after the revision, we basically use the terminology of the Japanese version of the guideline, so 'app' is written as 'App' and 'in-app purchase' is written as 'in-app purchase'.
Partial content change: before submission
Provide a valid demo account and login information, as well as any other hardware or resources that may be required for app review (such as login credentials and sample QR codes)
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Provide full access to your app. If your app has account-based features, provide a valid demo account or fully functional demo mode, and any other hardware or resources that may be needed to review your app (such as login credentials or sample QR code, etc.)
Partial content change: 1.1 Inappropriate content - 1.1.4
Overtly sexual or obscene content, defined as 'explicit descriptions or presentations of genitals or actions that provoke sexual arousal, rather than aesthetic or emotional sensations.' This includes 'dating' apps that contain pornography or are used to facilitate prostitution.
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Overtly sexual or obscene content, defined as 'explicit descriptions or presentations of genitals or actions that provoke sexual arousal, rather than aesthetic or emotional sensations.' This includes 'dating' apps that contain pornography or are used to facilitate prostitution, human trafficking or exploitation.
Item added: 1.1.7
Harmful concepts that exploit or seek to profit from recent or current events such as violent conflicts, terrorist attacks, epidemics.
Content added: 2.1 App Integrity
If you are unable to provide a demo account due to legal or security obligations, the built-in demo mode may be substituted for a demo account with Apple's prior approval. Make sure demo mode shows all features and functionality of your app.
Item added: 2.5 Software Requirements - 2.5.17
(The new standard for smart homes) Apps that support Matter must use Apple's Matter support framework when pairing. Additionally, if your app uses Matter software components other than the Apple-provided Matter SDK, those software components must be certified by the Connectivity Standards Alliance for the platform on which they run.
Partial content change: 3.1 Payment - 3.1.1 In-app purchase
App-specific methods such as license keys, augmented reality markers, and QR codes may not be used to unlock content or functionality.
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App proprietary methods such as license keys, augmented reality markers, QR codes, cryptocurrencies, and cryptocurrency wallets may not be used to unlock content or functionality.
Added wording: 3.1.1 In-app purchase
Apps may use in-app purchases in connection with the sale of NFTs (Non-Fungible Tokens) and sales services, such as minting, listing, and transferring. Apps may allow users to view their NFTs, but owning NFTs should not unlock functionality in the app. Apps may allow users to view NFTs held by others, but may not direct users to purchase mechanisms other than in-app purchases through buttons, external links, or other behavioral triggers.
Added item: 3.1.3(g) Ad Management App
Apps intended for advertisers (individuals or businesses that advertise products, services, or events) to purchase or manage advertising campaigns across media types (TV, outdoor advertising, websites, apps, etc.) , no need to use in-app purchases. These apps are for campaign management purposes and do not display advertisements themselves. Digital purchases of content to be experienced or consumed within an App must use In-App Purchasing, including purchases of ads displayed within the same App (e.g., selling 'boosts' to social media App posts) .
Content change: 3.1.5 Cryptocurrency (iii) Transactions
You can buy, sell, or send approved cryptocurrencies in your app only if the exchange provides it directly.
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Apps may buy, sell, or send cryptocurrencies on Approved Exchanges only if they are offered only in a country or region that has the appropriate licenses and permissions to offer such exchanges.
Item moved: 3.1.7 Ads → 2.5.18 (no wording change)
Displaying ads should be limited to the main app binary and should not be included in extensions, app clips, widgets, notifications, keyboards, watchOS apps, etc. Ads displayed in your app are age-appropriate for the app's target audience and, in the case of user-targeted ads, the information used to do so is fully viewable by the user without leaving the app in use. I need to be able to. In addition, tracking based on sensitive user data such as healthcare/medical data (e.g. HealthKit API), school/class data (e.g. ClassKit), children's data (e.g. 'made for kids' category apps) It is not possible to incorporate type advertisements or behavioral targeting advertisements. Interstitial ads and ads that interrupt or interfere with the user experience must be clearly identified as ads. Also, you can't manipulate or trick users into tapping on ads. The 'close' and 'skip' buttons should be large enough to be easy to navigate and easy to see so that the user can easily dismiss the ad.
Partial content change: 5.2 Intellectual Property - 5.2.5 Apple Products
You may not use iTunes music previews for entertainment purposes (photo collage background music, game soundtracks, etc.) or for any other unauthorized purposes.
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You may not use iTunes music or Apple Music previews for entertainment purposes (photo collage background music, game soundtracks, etc.) or for any other unauthorized purposes. If your app offers iTunes music or Apple Music previews, it must display a link to the corresponding music from iTunes music or Apple Music.
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