There are concerns that it will just be a promotional trick so that brands can provide FAQs for frequently asked questions on Alexa

Amazon has revealed that it is planning to introduce a function called ' Customers ask Alexa ' to Alexa. Until now, when I asked Alexa, 'How can I remove pet hair from the carpet?', Alexa searched for answers from all over the Internet. It will be possible to register FAQs and provide answers to users.

Alexa can now help brands answer customer questions

According to Amazon, this is a feature that allows manufacturers, who are 'experts in their own products', to directly connect with customers to answer frequently asked questions and help them make purchasing decisions.

This answer is provided to brands registered in the Amazon Brand Registry, and the manufacturers will now see 'Customers ask Alexa' in Seller Central to easily find frequently asked customer questions. He said he could answer. In addition, after content moderation and quality checks are performed, Alexa will select the most relevant response from the manufacturer and provide it to the customer.

The feature will roll out in the US from 2023.

Certainly, the manufacturer of a particular product should be the one who knows the details about how to use it and its functions, so it seems to be a highly convenient function for users as well. Several news sites have expressed concern that it will only become a self-promoted promotion.

Tech Crunch and Neowin, IT news sites, report on this function using the word 'advertisement' straight.

Alexa may answer your questions with ads soon | TechCrunch
https://techcrunch.com/2022/09/14/alexa-answers-customer-questions-with-ads/

Amazon trains Alexa to spit out ads with answers to common questions - CDJapan
https://www.neowin.net/news/amazon-trains-alexa-to-spit-out-ads-with-answers-to-common-questions/

In addition, a new email marketing function will be provided that allows sellers to reach repeaters, recent customers, and high-value customers.

Amazon Launches Free Email Marketing Capabilities for Sellers to Reach Their Repeat, Recent, and High-Spend Amazon Customers | Business Wire
https://www.businesswire.com/news/home/20220914005304/en/Amazon-Launches-Free-Email-Marketing-Capabilities-for-Sellers-to-Reach-Their-Repeat-Recent-and-High-Spend- Amazon-Customers