Amazon is testing the ability to display feeds like TikTok
Amazon is testing a smartphone app that allows users to share product photos and videos in TikTok-like
Amazon Tests TikTok-Like Feed in App - WSJ
https://www.wsj.com/articles/amazon-tests-tiktok-like-feed-in-app-11660754386
Amazon testing TikTok-style feed on its app, AI firm says | AP News
https://apnews.com/article/technology-e96aa402912b94f7eab3f39e6e77676b
According to Watchful, an Israeli artificial intelligence company, a portal codenamed 'Inspire' is being tested with the Amazon app installed on devices owned by a small number of employees. It seems that this portal is displayed as a widget on the application.
Powered by Inspire is a TikTok-like feed that allows creators to promote products available on Amazon.
Shoppers can access a feed of product images and videos that are displayed one after the other and can be liked. In addition to being able to share and share, you can purchase the product on Amazon.
The Wall Street Journal reports that Amazon is already hosting famous creators at resorts to enhance short movie content that promotes these products. However, Inspire is still at the stage of internal testing, and it is quite possible that it will not be released to the public depending on the results of future tests.
Not only Amazon, but Meta and Google have also introduced features similar to TikTok feeds. In February 2022, Meta released a short movie sharing function 'Reels' for Instagram and Facebook.
Instagram videos to integrate with Reels, all videos less than 15 minutes to be posted in the future will be Reels - GIGAZINE
In addition, YouTube operated by Google has introduced a function called `` YouTube Shorts '' that shares short movies, and more than 1.5 billion logged-in users are watching YouTube Shorts per month.
At the time of article creation, most of the feeds are displayed as still images, but according to Watchful, videos are also supported. When the Wall Street Journal confirmed with Amazon about the feed function, an Amazon spokesperson commented, ``We are always testing new features to make our customers' lives a little easier.'
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